Netflix Says It’s Business as Usual. Is That Good Enough?

Long Hollywood’s leading innovator, the streaming service is staying the course, despite serious challenges to its business and questions about its content.

#advertising-and-marketing, #bajaria-bela, #hastings-reed, #movies, #netflix-inc, #television

Why Coupons Are Harder to Find Than Ever

Brands and retailers are shifting away from the clipped newspaper discounts, and the digital version hasn’t grown fast enough to catch up.

#advertising-and-marketing, #consumer-behavior, #coupons, #customer-loyalty-programs, #inflation-economics, #prices-fares-fees-and-rates, #shopping-and-retail, #supermarkets-and-grocery-stores

The Sunday Read: ‘The “E-Pimps” of OnlyFans’

Clever marketers have figured out how easy it is to simulate online intimacy at scale, ventriloquizing alluring models with cheap, offshore labor.

#advertising-and-marketing, #online-advertising, #pornography, #the-daily-radio-program, #women-and-girls

More Retailers Look to Manufacture Excitement With Product ‘Drops’

A wide range of retailers are manufacturing excitement, and scarcity, with limited edition product “drops.”

#advertising-and-marketing, #consumer-behavior

Ann Turner Cook Dies at 95; Her Face Sold Baby Food by the Billions

Her likeness as an infant has graced the labels on Gerber products for more than 90 years, though for decades her identity was not disclosed.

#advertising-and-marketing, #baby-foods, #cook-ann-turner, #deaths-obituaries, #gerber-products-co

How to Reach the Next Generation of American Gun Owners

What if we could make firearms less cool, less acceptable, less a part of the supposedly “American way of life”?

#advertising-and-marketing, #gun-control, #mass-shootings, #teenagers-and-adolescence, #uvalde-tex-shooting-may-24-2022

Gun in Texas Shooting Came From Company Known for Pushing Boundaries

Daniel Defense, which makes military-style rifles, was an early adopter of direct-to-consumer marketing and has a history of running provocative ads.

#advertising-and-marketing, #conventions-fairs-and-trade-shows, #daniel-defense-llc, #firearms, #gun-control, #las-vegas-nev-shooting-october-2017, #mass-shootings, #ramos-salvador-d-2022, #school-shootings-and-armed-attacks, #second-amendment-us-constitution, #uvalde-tex-shooting-may-24-2022

How Influencers Hype Crypto, Without Disclosing Their Financial Ties

Logan Paul, Paul Pierce and other celebrities have promoted risky and obscure digital currencies, sometimes failing to mention their conflicts of interest.

#advertising-and-marketing, #celebrities, #computers-and-the-internet, #currency, #mayweather-floyd-jr, #nonfungible-tokens-nfts, #online-advertising, #paul-logan-1995, #social-media, #virtual-currency

What We Learned About TV During Its Biggest Week

This week’s upfronts, when the media industry sells its programming to advertisers, showed how much has changed in the past few years.

#advertising-and-marketing, #cbs-corporation, #cnn, #discovery-channel, #disney-plus, #fox-news-channel, #nbcuniversal, #netflix-inc, #news-and-news-media, #online-advertising, #upfronts-television, #web-original-programming

All Those Celebrities Pushing Crypto Are Not So Vocal Now

Crypto boosters such as Matt Damon, Reese Witherspoon and Gwyneth Paltrow have been criticized for hyping virtual currency without highlighting the risks.

#advertising-and-marketing, #bitcoin-currency, #celebrities, #crypto-com-foris-dax-inc, #damon-matt, #david-larry, #embiid-joel, #hk-ftx-trading-ltd-futures-exchange, #online-advertising, #paltrow-gwyneth, #virtual-currency, #witherspoon-reese

Madison Avenue’s Biggest Event Returns, to a Whole New World

In the three years since the television industry’s biggest companies pitched their shows to advertisers in person at the so-called upfronts, the entertainment industry has been flipped on its head.

#advertising-and-marketing, #media, #nbcuniversal, #paramount-global, #television, #upfronts-television, #video-recordings-downloads-and-streaming, #walt-disney-company, #warner-bros-discovery, #youtube-com

Bolt Built $11 Billion Payments Business With Inflated Metrics and Eager Investors

The start-up has had a meteoric rise, thanks to its charismatic co-founder, Ryan Breslow. But he sometimes stretched the truth to get there.

#advertising-and-marketing, #authentic-brands-group, #blackrock-inc, #brooks-brothers, #e-commerce, #entrepreneurship, #fashion-and-apparel, #forever-21, #shopify-inc, #shopping-and-retail, #stanford-university, #start-ups, #stripe-inc, #venture-capital

Inside Elon Musk’s Big Plans for Twitter

Here’s what Mr. Musk is projecting for Twitter’s finances over the next few years, according to a pitch deck he presented to investors.

#advertising-and-marketing, #computers-and-the-internet, #musk-elon, #online-advertising, #prices-fares-fees-and-rates, #social-media, #twitter

Elon Musk Hates Ads. Twitter Needs Them. That May Be a Problem.

Many marketers were already lukewarm on the service. Now, some may move their money elsewhere if the content moderation policies are relaxed.

#advertising-and-marketing, #freedom-of-speech-and-expression, #musk-elon, #online-advertising, #read-mark-marketing-executive, #rumors-and-misinformation, #social-media, #twitter

Intuit Will Refund $141 Million to Low-Income TurboTax Users

In a settlement, the software company admitted no wrongdoing but agreed to repay fees it had charged millions of Americans for returns that the authorities said were falsely advertised as free.

#advertising-and-marketing, #james-letitia, #new-york-state, #propublica, #software, #tax-preparers-and-preparation, #taxation, #turbotax-intuit-inc

Martha Stewart Welcomes You to Generation Ageless

The octogenarian is the new face of skin care on TikTok.

#advertising-and-marketing, #baby-boomers, #cle-de-peau-beaute-co-ltd, #content-type-personal-profile, #cosmetics-and-toiletries, #generation-z, #skin, #social-media, #stewart-martha, #women-and-girls

If Elon Musk Dismantles Twitter’s Terms of Service, He Might Regret It

Free speech absolutism might backfire when it comes to ining the company’s user base and profits.

#advertising-and-marketing, #censorship, #computers-and-the-internet, #cyberharassment, #freedom-of-speech-and-expression, #freedom-of-the-press, #musk-elon, #rumors-and-misinformation, #social-media, #twitter

Lawsuit Accusing Boy Scouts of Muddling the Girl Scouts Brand Is Dismissed

A judge ruled that the Boy Scouts could describe its activities as “scouting” without reference to gender and that “there are no issues to be tried.”

#advertising-and-marketing, #boy-scouts, #decisions-and-verdicts, #girl-scouts, #hellerstein-alvin-k, #organizations-societies-and-clubs, #scouting, #suits-and-litigation-civil, #trademarks-and-trade-names

How You’re Still Being Tracked on the Internet

Apple and Google are pushing privacy changes, but a shift in digital tracking is giving some platforms a bigger advertising advantage.

#advertising-and-marketing, #amazon-com-inc, #apple-inc, #computers-and-the-internet, #data-mining-and-database-marketing, #facebook-inc, #google-inc, #instagram-inc, #meta-platforms-inc, #mobile-applications, #online-advertising, #pinterest, #small-business, #snap-inc, #social-media, #tiktok-bytedance

Too Many American Women Have a Drinking Problem

Our alcohol use has shot up, and our physical and mental health is suffering.

#advertising-and-marketing, #alcohol-abuse, #coronavirus-2019-ncov, #deaths-fatalities, #nineteen-hundred-nineties, #united-states, #women-and-girls

Their Job: Making Watches Look Their Best

For parts models, keeping their hands beautiful is an essential part of their routine.

#advertising-and-marketing, #hands, #models-professional, #nails-body-part, #watches-and-clocks, #wrists, #your-feed-fashion

The N.C.A.A. Undervalued Women’s Basketball. Marketers Didn’t.

The N.C.A.A. had to confront its inequitable handling of its Division I women’s tournament. This year, the women are enjoying an endorsement windfall.

#advertising-and-marketing, #bueckers-paige-2001, #national-collegiate-athletic-assn, #ncaa-basketball-championships-women, #prince-sedona, #social-media, #stanford-university, #title-ix-gender-discrimination-legislation, #university-of-connecticut, #women-and-girls

Online Brands Try a Traditional Marketing Strategy: Physical Stores

As digital advertising costs rise, more direct-to-consumer retailers are opening shops, leasing turnkey options or securing short-term spaces in other stores.

#advertising-and-marketing, #coronavirus-2019-ncov, #e-commerce, #entrepreneurship, #real-estate-commercial, #renting-and-leasing-real-estate, #shopping-and-retail

Netflix Lures ‘Bridgerton’ Fans With Live Event: The Queen’s Ball

A royal ball inspired by the popular Shonda Rhimes show aims to encourage the kind of water-cooler buzz that streaming services have struggled to create.

#advertising-and-marketing, #bridgerton-tv-program, #fans-persons, #netflix-inc, #quinn-julia-1970, #rhimes-shonda, #web-original-programming

Outdoor Voices’ Ty Haney Starts New Company in Web3 Space

The Outdoor Voices founder has a new venture that aims to reward customers with blockchain-based assets. But do brand loyalists really want NFTs?

#advertising-and-marketing, #blockchain-technology, #content-type-personal-profile, #haney-tyler, #nonfungible-tokens-nfts, #outdoor-voices-inc, #shopping-and-retail, #social-media, #try-your-best-social-network, #women-and-leadership-2022

Advertising Acts as Another Vehicle of Protest to Ukraine War

Criticism of Russia has become a common feature of advertisements and the marketing industry.

#advertising-and-marketing, #advertising-council, #computers-and-the-internet, #economic-conditions-and-trends, #facebook-inc, #horizon-media, #online-advertising, #political-advertising, #politics-and-government, #putin-vladimir-v, #read-mark-marketing-executive, #russia, #russian-invasion-of-ukraine-2022, #ukraine, #war-and-armed-conflicts, #wpp

Can a Reality TV Show Sell You on a $2,298 E-Bike?

Welcome to “Bike Hunters,” a Dutch YouTube series that promises to recover stolen e-bikes — but really makes you want one of your own.

#advertising-and-marketing, #bicycles-and-bicycling, #electric-bicycles-motorcycles-and-scooters, #reality-television, #robberies-and-thefts, #television, #urban-areas, #web-original-programming

F.D.A. Grants the First Condom Approval for Anal Sex

Though public health experts have long advised the use of condoms for anal sex to protect against H.I.V. and other infections, regulators did not have enough data to allow marketing for that use.

#advertising-and-marketing, #condoms, #emory-university, #food-and-drug-administration, #global-protection-corp, #labeling-and-labels-product, #sex, #sexually-transmitted-diseases, #united-states, #your-feed-healthcare

Dirtbag Glamour Is Ascendant Once More

Rejecting conventional ideals of good taste in favor of grit and grime, fashion’s new mood continues a long tradition.

#advertising-and-marketing, #baker-colson-machine-gun-kelly, #balenciaga-fashion-label, #calvin-klein-inc, #celine-fashion-label, #davidson-pete-1993, #fashion-and-apparel, #lingerie-and-underwear, #slimane-hedi

Online Sports Betting Makes an Eye-Popping Debut in New York

Since the state legalized online gambling in January, bets have poured in, bringing revenue to tax coffers but worrying addiction specialists.

#addabbo-joseph-p-jr, #addiction-psychology, #advertising-and-marketing, #american-gaming-assn, #athletics-and-sports, #budgets-and-budgeting, #casinos, #gambling, #hochul-kathleen-c, #politics-and-government, #super-bowl

Online Sports Betting’s N.Y. Debut: $2.4 Billion in Wagers in 5 Weeks

Since the state legalized online gambling in January, bets have poured in, bringing revenue to tax coffers but worrying addiction specialists.

#addabbo-joseph-p-jr, #addiction-psychology, #advertising-and-marketing, #american-gaming-assn, #athletics-and-sports, #budgets-and-budgeting, #casinos, #gambling, #hochul-kathleen-c, #politics-and-government, #super-bowl

At the Super Bowl, Nostalgia’s the Only Game

When the present is divisive and the future is scary, pop culture’s biggest event plays “remember when.”

#advertising-and-marketing, #bel-air-tv-program, #dr-dre-1965, #meta-platforms-inc, #rap-and-hip-hop, #super-bowl, #television, #the-sopranos-tv-program

Larry David Doesn’t Get Crypto. That’s Why FTX Hired Him.

How a young virtual currency exchange got Hollywood’s resident skeptic to film his first Super Bowl commercial.

#advertising-and-marketing, #bankman-fried-sam, #crypto-com-foris-dax-inc, #david-larry, #dentsu, #hk-ftx-trading-ltd-futures-exchange, #hunter-andrew, #los-angeles-calif, #santa-clarita-calif, #schaffer-jeff-1970, #super-bowl, #television, #virtual-currency, #whittemore-nathaniel

Swiss Approve Ban on Tobacco Ads

Health advocates have said that the legislation, which was approved in a referendum, was a significant step toward tightening the country’s loose tobacco regulations.

#advertising-and-marketing, #elections, #online-advertising, #politics-and-government, #regulation-and-deregulation-of-industry, #smoking-and-tobacco, #switzerland

On Super Bowl Sunday and the Dark Side of Gambling

Our society’s rules for gambling are becoming more internally consistent and more socially disastrous.

#advertising-and-marketing, #atlantic-city-nj, #gambling, #las-vegas-nev, #marijuana, #national-football-league, #playoff-games, #united-states

Prepare Yourself for This Weekend’s ‘Crypto Bowl’

The Super Bowl will feature commercial breaks that embrace the usual jokes and celebrities plus a whole lot of blockchain.

#advertising-and-marketing, #celebrities, #coronavirus-2019-ncov, #crypto-com-foris-dax-inc, #elba-idris, #football, #los-angeles-calif, #media, #nbcuniversal, #super-bowl, #television, #virtual-currency

What Would Covid Being Endemic Mean For Travel?

A growing call to consider the coronavirus a permanent fixture in our lives is resonating among travel operators. But that would not necessarily mean the virus is no longer dangerous.

#advertising-and-marketing, #airlines-for-america, #booking-com, #coronavirus-omicron-variant, #coronavirus-reopenings, #denmark, #expedia-inc, #fauci-anthony-s, #frederiksen-mette, #great-britain, #international-air-transport-assn, #johnson-boris, #masks, #quarantine-life-and-culture, #travel-and-vacations, #travel-warnings, #united-states-travel-assn, #world-health-organization

NBC Opens Olympics With ‘Worst Hand Imaginable’

The Games are central to the network’s brand, and NBC will have to navigate complications resulting from the pandemic and politics.

#advertising-and-marketing, #athletics-and-sports, #coronavirus-2019-ncov, #costas-bob, #national-broadcasting-co, #nbc-news, #news-and-news-media, #olympic-games-2020, #olympic-games-2022, #politics-and-government, #ratings-audience-measurement, #super-bowl, #television

How Trump Coins Became an Internet Sensation

Getting to the bottom of a modern mystery.

#advertising-and-marketing, #computers-and-the-internet, #news-and-news-media, #online-advertising, #right-wing-extremism-and-alt-right, #rumors-and-misinformation, #social-media, #telegram-llc, #united-states-politics-and-government

For Olympic Sponsors, ‘China Is an Exception’

Pressure is mounting on companies to condemn the country’s human rights violations, but executives say the Games should not be politicized.

#advertising-and-marketing, #boycotts, #china, #communist-party-of-china, #consumer-behavior, #human-rights-and-human-rights-violations, #international-olympic-committee, #olympic-games-2022, #politics-and-government

Can Hugo Boss Actually Be Cool?

The brand built by selling Wall Street suits is trying to reinvent itself for the post-office age.

#advertising-and-marketing, #fashion-and-apparel, #generation-z, #hugo-boss-ag, #shopping-and-retail, #social-media, #suits-apparel, #tiktok-bytedance, #your-feed-fashion

How Marshawn Lynch Became an N.F.L. Mentor

The former Super Bowl champion has always had a way with words. It has turned him into a trusted adviser to N.F.L. and college football players who want to use their “wittys to get up out that siti.”

#advertising-and-marketing, #content-type-personal-profile, #football, #lynch-marshawn, #national-football-league, #national-football-league-players-assn

Is Gruyère Still Gruyère if It Doesn’t Come From Gruyères?

A federal judge says yes, siding with U.S. cheese producers who say gruyère can be produced anywhere, not just in Switzerland and France.

#advertising-and-marketing, #cheese, #delicatessens, #ellis-ts-iii, #european-union, #france, #international-trade-and-world-market, #labeling-and-labels-product, #supermarkets-and-grocery-stores, #switzerland, #united-states

The Oscars Want Crowd-Pleasers, but Where Are the Crowds?

As contenders like “West Side Story” and “Belfast” struggle for audiences, can a blockbuster like “Spider-Man: No Way Home” swing into the Oscar race?

#academy-awards-oscars, #advertising-and-marketing, #belfast-movie, #box-office-sales, #king-richard-movie, #movies, #quarantine-life-and-culture, #spider-man-no-way-home-movie, #the-last-duel-movie, #west-side-story-2021-movie

These Prenatal Tests Are Usually Wrong When Warning of Rare Disorders

The false positives aren’t mentioned in the brochures for these blood screenings, which are sold by some of the biggest labs in the country.

#advertising-and-marketing, #amniocentesis, #babies-and-infants, #dna-deoxyribonucleic-acid, #pregnancy-and-childbirth, #regulation-and-deregulation-of-industry, #tests-medical

Cannabis to Help You Diet? One Edibles Company Thinks So

An edibles company says one of its products will lead not to the “the munchies” but to weight loss. There’s just one problem: the science.

#advertising-and-marketing, #cannabis-foods-and-products, #clinical-trials, #colorado, #drug-enforcement-administration, #food-and-drug-administration, #marijuana, #medical-marijuana, #national-institutes-of-health, #science-and-technology, #university-of-mississippi

Selling Cars, Plus Coffee, Tea or a Fancy Dinner

Automakers are building “brand experience centers” to pitch their vehicles to consumers without the hard sell of a showroom.

#advertising-and-marketing, #audi-division-of-volkswagen-ag, #automobiles, #automobili-lamborghini-spa, #bayerische-motorenwerke-ag, #genesis-motors, #intersect-by-lexus-manhattan-ny-restaurant, #lexus-division-of-toyota-motor-corp, #mercedes-benz, #shopping-and-retail

Lee Kaufman, Who Cleaned Her Way to Late-Life Stardom, Dies at 99

When she and her husband, Morty, were featured in advertising spots for Swiffer products in their 90s, the public embraced them.

#advertising-and-marketing, #cleansers-detergents-and-soaps, #coronavirus-2019-ncov, #deaths-obituaries, #elderly, #kaufman-lee, #kaufman-morty, #proctergamble-co, #swiffer, #television

OneTrust Grows While the Internet Breaks Apart

Companies have sprouted up to help others navigate the varied laws around the world governing websites.

#advertising-and-marketing, #computers-and-the-internet, #data-mining-and-database-marketing, #privacy, #regulation-and-deregulation-of-industry, #start-ups

Retailers Find TikTok a ‘Sunny Place’ for Advertising

Brands are flocking to the platform like never before, drawn by its more than 1 billion users and its algorithm, which can make an ad seem like just another video.

#advertising-and-marketing, #generation-z, #instagram-inc, #online-advertising, #shopping-and-retail, #social-media, #tiktok-bytedance