Carl Spielvogel, a Longtime Power in Advertising, Dies at 92

A former newspaper columnist, he climbed the ladder at one big firm, founded his own, then rose again through mergers to the top of a global agency.

#advertising-and-marketing, #backer-spielvogel-bates-worldwide, #backer-bill, #backerspielvogel, #carl-spielvogel-enterprises, #deaths-obituaries, #interpublic-group-of-companies, #new-york-city, #spielvogel-carl

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Apple’s New Devices Target Markets Led by Smaller Rivals

The company also said it planned to release iPhone software next week with a privacy feature that worries many digital-advertising companies.

#advertising-and-marketing, #apple-inc, #mobile-applications, #online-advertising, #podcasts, #privacy, #software

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Apple shows off new devices and sets release date for disputed iPhone software.

The company said it planned to release iPhone software next week that will come with a privacy feature that has many digital-advertising companies worried.

#advertising-and-marketing, #apple-inc, #mobile-applications, #privacy, #software

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In the Roaring Twenties, Ads Make a Comeback

Subscriptions may be the rage, but businesses of all sorts are pouring money into advertising — digital most of all.

#advertising-and-marketing, #antitrust-laws-and-competition-issues, #computers-and-the-internet, #data-mining-and-database-marketing, #online-advertising, #quarantine-life-and-culture

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The Triumph of the Celebrity Endorsement

Shilling stars used to be accused of “selling out.” Now they’re hailed as savvy investors and giving the performances of their careers.

#advertising-and-marketing, #celebrities, #clooney-george, #kardashian-kim, #rivers-joan, #social-media, #talkshoplive, #zeta-jones-catherine

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China’s Anger at Foreign Brands Helps Local Rivals

Chinese rivals to Western names have improved quality and marketing. Now the country’s defiance could give them an edge with young patriots.

#advertising-and-marketing, #celebrities, #china, #consumer-behavior, #entrepreneurship, #fads, #fashion-and-apparel, #li-ning-company-ltd, #nio-ltd, #sneakers, #start-ups, #xinjiang-china

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Man-Made Diamonds Grow, but Not on Watch Brands

Production has increased sharply in recent years, yet just two new timepieces include the gems.

#advertising-and-marketing, #barillet, #courbet, #courbet-sas, #de-beers-group, #diamonds, #watches-and-clocks

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Apple’s C.E.O. Is Making Very Different Choices From Mark Zuckerberg

Tim Cook views privacy as ‘one of the top issues of the 21st century.’ Other tech leaders don’t seem to agree.

#advertising-and-marketing, #apple-inc, #data-mining-and-database-marketing, #driverless-and-semiautonomous-vehicles, #facebook-inc, #mobile-applications, #parler-llc, #social-media

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Apple’s C.E.O. Is Making Very Different Choices than Mark Zuckerberg

Tim Cook views privacy as ‘one of the top issues of the 21st century.’ Other tech leaders don’t seem to agree.

#advertising-and-marketing, #apple-inc, #data-mining-and-database-marketing, #driverless-and-semiautonomous-vehicles, #facebook-inc, #mobile-applications, #parler-llc, #social-media

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Is Apple’s Privacy Push Facebook’s Existential Threat?

Tim Cook says no.

#advertising-and-marketing, #apple-inc, #data-mining-and-database-marketing, #driverless-and-semiautonomous-vehicles, #facebook-inc, #mobile-applications, #parler-llc, #social-media

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If You Care About Privacy, It’s Time to Try a New Web Browser

A new crop of internet browsers from Brave, DuckDuckGo and others offer stronger privacy protections than what you might be used to.

#advertising-and-marketing, #android-operating-system, #brave, #chrome-browser, #computers-and-the-internet, #content-type-service, #duckduckgo, #firefox, #google-inc, #mobile-applications, #mozilla-foundation, #online-advertising, #privacy, #smartphones, #web-browsers

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Ad Agencies Step Away From Oil and Gas in Echo of Cigarette Exodus

A queasiness has set in among some people who have made ads promoting fossil fuels. One executive likened the shift to the ad industry’s move away from tobacco.

#advertising-and-marketing, #alternative-and-renewable-energy, #corporate-social-responsibility, #energy-and-power, #environment, #global-warming, #greenhouse-gas-emissions, #lobbying-and-lobbyists, #oil-petroleum-and-gasoline, #omnicom-group-inc, #public-relations-and-publicity, #wpp

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Why the Paint Job on Your Car Is Crucial to Its Resale Value

The paint job on your car is crucial to its resale value.

#advertising-and-marketing, #automobiles, #color, #consumer-behavior, #paint, #prices-fares-fees-and-rates, #sports-utility-vehicles-and-light-trucks

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Chrissy Teigen, Emma Grede and Kris Jenner Launch Cleaning Brand

Chrissy Teigen, Kris Jenner and Emma Grede have come together to build a saucy cleaning brand.

#advertising-and-marketing, #cleansers-detergents-and-soaps, #grede-emma, #home-economics, #jenner-kris, #orderliness-and-clutter, #shop-safely-llc, #teigen-chrissy, #your-feed-fashion, #your-feed-selfcare

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NFTs: What Are You Paying for When You Buy a GIF for $25,000?

NFTs are the future of the attention economy. Or a scam. Or both.

#advertising-and-marketing, #computers-and-the-internet, #nonfungible-tokens-nfts, #ponzi-and-pyramid-schemes

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What Sky Bet, The Gambling App, Knows About You

Sky Bet, the most popular one in Britain, compiled extensive records about a user, tracking him in ways he never imagined.

#advertising-and-marketing, #computers-and-the-internet, #data-mining-and-database-marketing, #gambling, #great-britain, #mobile-applications, #naik-ravi, #privacy, #regulation-and-deregulation-of-industry, #sky-betting-and-gaming

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What a Gambling App Knows About You

Sky Bet, the most popular one in Britain, compiled extensive records about a user, tracking him in ways he never imagined.

#advertising-and-marketing, #computers-and-the-internet, #data-mining-and-database-marketing, #gambling, #great-britain, #mobile-applications, #naik-ravi, #privacy, #regulation-and-deregulation-of-industry, #sky-betting-and-gaming

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Addison Rae and the Beauty of 78.5 Million Followers

How social media stars like Addison Rae gave the cosmetics industry a makeover.

#advertising-and-marketing, #alba-jessica, #beauty-concept, #cosmetics-and-toiletries, #digital-brand-architects, #entrepreneurship, #fashion-and-apparel, #fenty-fashion-label, #gomez-selena, #instagram-inc, #jenner-kylie, #mental-health-and-disorders, #online-advertising, #rae-addison, #rihanna, #shopping-and-retail, #social-media, #tiktok-bytedance, #women-and-girls

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How Crying on TikTok Sells Books

“BookTok” videos are starting to influence publishers and best-seller lists, and the verklempt readers behind them are just as surprised as everyone else.

#advertising-and-marketing, #book-trade-and-publishing, #books-and-literature, #lockhart-e, #miller-madeline-1978, #social-media, #song-of-achilles-book, #tiktok-bytedance, #video-recordings-downloads-and-streaming, #we-were-liars-book, #youth

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Subway Product Placement Makes It a Star of Korean TV

The sandwich chain’s aggressive use of product placement has made it a ubiquitous presence on the country’s television shows.

#advertising-and-marketing, #netflix-inc, #product-placement, #seoul-south-korea, #south-korea, #subway-restaurants, #television

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Livestreaming, Still Niche, Grows as a Tool for Retailers

Amazon Live is a prominent example of how interactive video shopping, popularized by TV networks like QVC, has moved online.

#advertising-and-marketing, #amazon-com-inc, #e-commerce, #granite-matt, #qvc-inc, #shopping-and-retail, #video-recordings-downloads-and-streaming

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‘Vasectomy Mayhem’ Trademark Draws Complaint From N.C.A.A.

The association accused a Virginia urology practice of trying to affiliate its brand with the March Madness tournaments. It is the second dispute with the practice in five years.

#advertising-and-marketing, #basketball-college, #inventions-and-patents, #national-collegiate-athletic-assn, #ncaa-basketball-championships-men, #patent-and-trademark-office-us, #vasectomy, #virginia

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Maker of Dove Soap Will Drop the Word ‘Normal’ From Beauty Products

Unilever, which owns brands like Dove and Sunsilk, said a study had found that the word “normal” makes most people feel excluded. A spokeswoman said it would remove it from more than 200 products.

#advertising-and-marketing, #beauty-concept, #cosmetics-and-toiletries, #discrimination, #unilever-nv

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Forget ‘Ladies’ Collections.’ Women Watch Buyers Want More Options.

They are frustrated with the industry’s reliance on outdated gender classifications and sexist marketing campaigns.

#advertising-and-marketing, #barrett-cara-1986, #cartier-sa, #iwc-schaffhausen, #nomos-glashutte-sa, #rolex-sa, #switzerland, #watches-and-clocks, #women-and-girls, #your-feed-fashion

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Spit Swapping, Hard Pants and Hope: New Ads Envision Post-Pandemic Life

A saucy campaign from a fashion brand stakes out “the new normal,” a world without face masks and social distancing, while other companies are working on cheerful marketing messages.

#advertising-and-marketing, #coronavirus-2019-ncov, #fashion-and-apparel, #montana-joe, #quarantine-life-and-culture, #suitsupply

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Did Black Lives Matter Change the Fashion Industry Yet?

Tracking an industry where Black representation has been rare.

#advertising-and-marketing, #black-history-continued-2021, #black-lives-matter-movement, #black-people, #discrimination, #fashion-and-apparel, #magazines, #minorities, #models-professional, #photography, #race-and-ethnicity, #shopping-and-retail, #your-feed-fashion

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The Pandemic Needs Its Smokey Bear

Instead it has a nearly empty hotel for Covid patients in London, celebrities in masks — and no public health message that has broken through.

#advertising-and-marketing, #advertising-council, #coronavirus-2019-ncov, #london-england, #omaha-world-herald, #politics-and-government, #vaccination-and-immunization

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The Era of Audio Creators Has Arrived

A new company called Audio Collective has launched to help build businesses on Clubhouse as brands rush to leverage the platform.

#advertising-and-marketing, #clubhouse-mobile-app, #social-media

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Smith & Wesson Fights a Case in New Jersey. Gun Control Could Be the Winner.

A case in New Jersey about Smith & Wesson’s advertising could expose secrets that the industry would prefer to keep hidden.

#advertising-and-marketing, #grewal-gurbir-s, #gun-control, #law-and-legislation, #murphy-philip-d-1957, #new-jersey, #smithwesson, #suits-and-litigation-civil

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How Do Influencers Get Jobs? It’s Changing

A new service is designed to help formalize relationships that are typically forged through personal connections or cold DMs.

#advertising-and-marketing, #social-media

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The + That’s Taking Over Streaming Platforms

An idea that seemed like a real plus when streaming was newer has fallen into cliché.

#advertising-and-marketing, #disney-plus, #labeling-and-labels-product, #nbcuniversal, #paramount-pictures, #viacomcbs-inc, #walt-disney-company

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Chief of Cherokee Nation Asks Jeep to Stop Using Tribe’s Name

The carmaker that owns Jeep defended its use of the Native American tribe’s name on its S.U.V. and said it was “committed to a respectful and open dialogue.”

#advertising-and-marketing, #automobiles, #cherokee-indians, #discrimination, #hoskin-chuck-jr, #jeep-division-of-fiat-chrysler, #names-organizational, #native-americans, #stellantis-nv, #trademarks-and-trade-names

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Plus + Plus + Plus = Streaming Name Surplus

An idea that seemed like a real plus when streaming was newer has fallen into cliché.

#advertising-and-marketing, #disney-plus, #labeling-and-labels-product, #nbcuniversal, #paramount-pictures, #viacomcbs-inc, #walt-disney-company

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The Sunday Read: ‘The Man Who Turned Credit Card Points Into an Empire’

Brian Kelly has created a business dedicated to maximizing credit card rewards and airline miles. What are they worth in a pandemic — and why are they worth anything at all?

#advertising-and-marketing, #budget-travel, #kelly-brian-the-points-guy, #the-points-guy-llc

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What Frustrated Workers Heard in That Dolly Parton Ad

A protest song about degrading work becomes a rousing call to do even more work after that.

#advertising-and-marketing, #future-of-work-2021, #labor-and-jobs, #parton-dolly, #squarespace-inc, #working-hours

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Big Tech’s Next Big Problem Could Come From People Like ‘Mr. Sweepy’

Government antitrust lawsuits have created openings for numerous private cases against Big Tech, with more expected to come. If successful, the cases could cost them dearly.

#advertising-and-marketing, #antitrust-laws-and-competition-issues, #computers-and-the-internet, #facebook-inc, #google-inc, #online-advertising, #suits-and-litigation-civil

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Grape-Nuts Expected to Be Back on Store Shelves Next Month

After an outcry by customers on social media, Post Consumer Brands plans to have the cereal back on store shelves by mid-March.

#advertising-and-marketing, #cereals, #post-consumer-brands-llc, #shortages

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Jeep pulls Springsteen Super Bowl ad after news of his drunken-driving charge.

The two-minute spot featured the singer in the rural middle of the country, urging unity from a white Jeep.

#advertising-and-marketing, #drunken-and-reckless-driving, #jeep-division-of-fiat-chrysler, #new-jersey, #springsteen-bruce, #super-bowl

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Does Brad Pitt Still Sell Watches?

The days of flying celebrities around the world for gigantic events may be over, but brands are pivoting to more strategic uses of all that star power.

#advertising-and-marketing, #breitling-sa, #compagnie-financiere-richemont-sa, #grainger-herr-christoph, #iwc-schaffhausen, #social-media, #switzerland, #watches-and-clocks

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Aunt Jemima Has a New Name After 131 Years: The Pearl Milling Company

Quaker Oats announced it would drop the name Aunt Jemima last summer after the killing of George Floyd and the widespread protests over racial inequality.

#advertising-and-marketing, #aunt-jemima-milling-co, #black-people, #containers-and-packaging, #discrimination, #names-organizational, #pearl-milling-company, #pepsico-inc, #quaker-oats-co, #race-and-ethnicity

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Reddit, the Talk of the Internet, Raises $250 Million

The start-up, which was at the center of a recent stock market frenzy, was valued at $6 billion in the new funding round.

#advertising-and-marketing, #huffman-steve-1983, #online-advertising, #reddit-inc, #rumors-and-misinformation, #social-media, #start-ups, #stocks-and-bonds, #super-bowl, #venture-capital

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Reddit’s 5-Second Ad Was an Unlikely Super Bowl Winner

Other companies spent millions on ambitious commercials made for advertising’s biggest day. Reddit’s blip of an ad, made in under a week, connected.

#advertising-and-marketing, #gamestop-corporation, #online-advertising, #r-ga, #reddit-inc, #social-media, #stocks-and-bonds, #super-bowl, #television

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Bruce Springsteen and Babies Star in Pandemic-Year Super Bowl Ads

Faced with the challenge of promoting products in a difficult time, some companies referenced the nation’s struggles in their marketing messages, while others went for nostalgia.

#advertising-and-marketing, #anheuser-busch-inbev-nv, #bass-pro-shops-inc, #cabelas, #coronavirus-2019-ncov, #mars-inc, #quarantine-life-and-culture, #springsteen-bruce, #super-bowl, #television, #uber-eats

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The Working Woman’s Anthem ‘9 to 5’ Needed an Update. But This?

A Super Bowl ad has remade Dolly Parton’s feminist classic into an ode to hustle culture. It isn’t quite as empowering as the original.

#9-to-5-song, #advertising-and-marketing, #mcmillan-cottom-tressie, #music, #parton-dolly, #squarespace-inc, #women-and-girls, #working-hours

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Its Borders Shut, New Zealand Prods Local Tourists to ‘Do Something New’

A viral ad campaign urges New Zealanders to find new ways to look at their own backyard — and to stop posting hot-tub vacation photos.

#advertising-and-marketing, #ardern-jacinda, #coronavirus-2019-ncov, #new-zealand, #photography, #shutdowns-institutional, #social-media, #travel-and-vacations

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Michael Goldhaber, the Cassandra of the Internet Age

The internet rewired our brains. He predicted it would.

#advertising-and-marketing, #computers-and-the-internet, #michael-goldhaber, #social-media

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Uber Eats, Chipotle Rise as Super Bowl Commercial Newcomers

The year’s biggest TV advertising day will include nods to a difficult time — and Dolly Parton.

#advertising-and-marketing, #cbs-corporation, #coronavirus-2019-ncov, #football, #super-bowl, #television

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As Sports Gambling Grows, So Do Appetite-Whetting Sure Bets

Online gambling sites are offering can’t-lose propositions, giving away easy money to attract new customers to a nascent multibillion-dollar industry. These come-ons should reach a peak just ahead of the Super Bowl.

#advertising-and-marketing, #athletics-and-sports, #football, #gambling, #super-bowl

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What to Know About Covid-19 and the 2021 Super Bowl

Players from the Tampa Bay Buccaneers and the Kansas City Chiefs are being tested for the coronavirus more often, and just 25,000 fans will attend the game.

#advertising-and-marketing, #coronavirus-2019-ncov, #football, #kansas-city-chiefs, #national-football-league, #parties-social, #pop-and-rock-music, #super-bowl, #tampa-bay-buccaneers, #tesfaye-abel-weeknd

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Biden Re-Opens Obamacare Enrollment Period in 36 States

Evidence from states that also reopened enrollment suggests it could pull more young, healthy Americans into insurance coverage.

#advertising-and-marketing, #biden-joseph-r-jr, #coronavirus-2019-ncov, #executive-orders-and-memorandums, #health-insurance-and-managed-care, #patient-protection-and-affordable-care-act-2010

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