‘Thumb-Stopping.’ ‘Humaning.’ ‘B4H.’ The Strange Language of Modern Marketing.

The ad business is overrun with buzzwords and acronyms, and some people are saying it’s enough already.

#advertising-and-marketing, #english-language, #grammar, #language-and-languages, #media, #online-advertising

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Ad Council’s Challenge: Persuade Skeptics to Believe in Covid Vaccines

The nonprofit marketing group led a polio vaccine campaign in the 1950s. Now it is working on a $50 million ad blitz to counter concerns about coming treatments.

#advertising-and-marketing, #advertising-council, #black-people, #coronavirus-2019-ncov, #drugs-pharmaceuticals, #polls-and-public-opinion, #rumors-and-misinformation, #vaccination-and-immunization

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BuzzFeed is Buying HuffPost

The deal is part of a larger arrangement between BuzzFeed and Verizon Media to share content across their platforms.

#advertising-and-marketing, #buzzfeed-inc, #huffington-post, #huffington-arianna, #mergers-acquisitions-and-divestitures, #news-and-news-media, #peretti-jonah-h, #verizon-communications-inc

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A Call to Arms: Wear a Mask

With the pandemic raging in the U.S., a new ad campaign features frontline medical personnel pleading for everyone to mask up.

#advertising-and-marketing, #cleveland-clinic, #coronavirus-2019-ncov, #hospitals, #united-states, #your-feed-healthcare

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West Virginia Man Sold Machine Gun Conversion Devices to Extremists, U.S. Says

Federal prosecutors say that Timothy John Watson sold his products to members of the antigovernment Boogaloo movement.

#advertising-and-marketing, #attacks-on-police, #carrillo-steven, #firearms, #gun-control, #murders-attempted-murders-and-homicides, #right-wing-extremism-and-alt-right, #social-media, #watson-timothy-john

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Store Accused of Fat Shaming for Calling Large-Size Women’s Clothing ‘Rotten’

The Taiwanese chain RT-Mart apologized for a measurement chart in a store in the Chinese mainland that described bigger sizes as “Rotten,” “Extra Rotten” and “Rotten to the Core.”

#advertising-and-marketing, #china, #shopping-and-retail, #sina-weibo, #women-and-girls, #womens-news

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Emily Ratajkowski, Nude Photographs and Justice

Emily Ratajkowski accused the photographer Jonathan Leder of assault and using photos against her wishes. Other women say they have similar experiences.

#advertising-and-marketing, #art, #brooklyn-nyc, #domestic-violence, #fashion-and-apparel, #magazines, #models-professional, #nudism-and-nudity, #photography, #ratajkowski-emily, #woodstock-ny, #your-feed-fashion, #your-feed-internet-culture, #your-feed-selfcare

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Soothing Paint Colors for Home Decorating

The paints we use to decorate our homes may help us cope. Maybe that’s why gray is out and earthy is in.

#advertising-and-marketing, #benjamin-mooreco, #color, #farrowball-ltd, #paint, #quarantine-life-and-culture, #your-feed-selfcare

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The Yarn Store Would Like You to Vote

And so would nearly every company out there this year.

#advertising-and-marketing, #online-advertising, #presidential-election-of-2020, #social-media, #voting-and-voters

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Big Tech Continues Its Surge Ahead of the Rest of the Economy

Amazon, Apple, Facebook and Alphabet reported the latest in a string of enormous quarterly profits on Thursday.

#advertising-and-marketing, #alphabet-inc, #amazon-com-inc, #apple-inc, #company-reports, #computers-and-the-internet, #e-commerce, #facebook-inc, #google-inc, #social-media

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A Podcast Answers a Fast-Food Question That Nobody Is Asking

Intentionally inane, “Whatever Happened to Pizza at McDonald’s?” satirizes the business of podcasting.

#advertising-and-marketing, #alaska, #bering-sea, #darnielle-john, #fast-food-industry, #indiegogo-com, #los-angeles-calif, #mcdonalds-corporation, #mountain-goats-music-group, #ohio, #pizza, #podcasts, #trump-donald-j

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Salt Lake City to Lose Its Two Daily Print Newspapers

The nearly 150-year-old Salt Lake Tribune and The Deseret News, founded in 1850, said this week that they would continue publishing online and move to weekly printed editions at the end of the year.

#advertising-and-marketing, #coronavirus-2019-ncov, #deseret-news, #layoffs-and-job-reductions, #newspapers, #salt-lake-city-utah, #salt-lake-tribune, #shutdowns-institutional

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Are ‘Kidfluencers’ Making Our Kids Fat?

Popular YouTube channels often bombard young children with thinly veiled ads for junk food, a new study finds.

#advertising-and-marketing, #children-and-childhood, #fast-food-industry, #federal-trade-commission, #food, #obesity, #parenting, #toys, #youtube-com

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How Trump’s Cash Crunch is Affecting the Campaign’s Final Weeks

With far less money than anticipated, campaign officials are scrambling to address a severe financial disadvantage against Joseph R. Biden Jr., producing something of an internal blame game.

#advertising-and-marketing, #biden-joseph-r-jr, #budgets-and-budgeting, #campaign-finance, #parscale-brad-1976, #political-advertising, #presidential-election-of-2020, #republican-national-committee, #stepien-bill, #television, #trump-donald-j, #united-states-politics-and-government

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Google Up Against Laws That Thwarted Microsoft (and Others Since 1890)

The Justice Department’s antitrust case points to restrictive contracts, a focus that a professor said “is as old as the Sherman Act.”

#advertising-and-marketing, #alphabet-inc, #antitrust-laws-and-competition-issues, #computers-and-the-internet, #google-inc, #hemphill-scott, #justice-department, #law-and-legislation, #microsoft-corp, #search-engines, #software, #wu-timothy

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The Google Antitrust Lawsuit Explained

The suit is the first antitrust action against the company to result from investigations by American regulators.

#advertising-and-marketing, #alphabet-inc, #antitrust-laws-and-competition-issues, #computers-and-the-internet, #google-inc, #justice-department, #online-advertising, #search-engines, #software, #united-states-politics-and-government

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What Is The Google Antitrust Lawsuit?

The suit is the first antitrust action against the company to result from investigations by American regulators.

#advertising-and-marketing, #alphabet-inc, #antitrust-laws-and-competition-issues, #computers-and-the-internet, #google-inc, #justice-department, #online-advertising, #search-engines, #software, #united-states-politics-and-government

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U.S. to Accuse Google of Protecting Illegal Monopoly

A victory for the government could remake one of America’s most recognizable companies and the internet economy that it has helped define.

#advertising-and-marketing, #antitrust-laws-and-competition-issues, #barr-william-p, #computers-and-the-internet, #data-mining-and-database-marketing, #google-inc, #justice-department, #online-advertising, #suits-and-litigation-civil, #united-states-politics-and-government

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The Improbable, Slightly Surreal Plan to Save Fashion’s Printed Matter

The new International Library for Fashion Research in Oslo, the brainchild of a fashion odd couple, has very big ambitions.

#advertising-and-marketing, #archives-and-records, #art, #book-trade-and-publishing, #fashion-and-apparel, #international-library-for-fashion-research, #klein-steven-mark, #libraries-and-librarians, #olsen-elise-by, #oslo-norway, #your-feed-fashion

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Motel 6 and Home Depot Drop Ad Agency After Its Founder Calls Ad ‘Too Black’

Stan Richards, the 87-year-old founder of the Richards Group, criticized the diversity of a proposed Motel 6 ad and commented on white supremacists.

#advertising-and-marketing, #black-people, #dallas-tex, #home-depot-inc, #hotels-and-travel-lodgings, #motel-6, #richards-group

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Facebook Bans Anti-Vaccination Ads, Clamping Down Again

The social network, which prohibits misinformation related to the coronavirus, has also banned other types of content in recent days.

#advertising-and-marketing, #computers-and-the-internet, #corporate-social-responsibility, #facebook-inc, #online-advertising, #rumors-and-misinformation, #vaccination-and-immunization

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4 Moments That Changed the Watch World

From sports tie-ins to online coverage, the Swiss industry has benefited from its marketing skill.

#advertising-and-marketing, #rolex-sa, #swatch-group, #switzerland, #tag-heuer, #watches-and-clocks

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A Disrupted Thanksgiving Leaves the Turkey Business Guessing

Without big gatherings, will Americans buy whole birds? Smaller ones? Just parts? Farmers and retailers are already placing their bets.

#advertising-and-marketing, #agriculture-and-farming, #butterball-llc, #cooking-and-cookbooks, #hormel-foods-corporation, #quarantine-life-and-culture, #supermarkets-and-grocery-stores, #thanksgiving-day, #turkeys, #united-states

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Stephen Barnes, Partner in Law Firm With Cellino, Dies at 61

A jingle helped them transform a two-partner practice in Buffalo into a 50-lawyer personal injury behemoth in New York State and California. Mr. Barnes died in a plane crash.

#advertising-and-marketing, #aviation-accidents-safety-and-disasters, #barnes-stephen-e, #cellino-ross-m-jr, #cellinobarnes-pc, #deaths-obituaries, #suits-and-litigation-civil

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Cream of Wheat to Drop Black Chef From Packaging, Company Says

The hot cereal joins Aunt Jemima, Eskimo Pie and other products that have shifted brand names and images amid calls for racial justice.

#advertising-and-marketing, #bg-foods-inc, #black-people, #containers-and-packaging, #cream-of-wheat, #discrimination, #food, #race-and-ethnicity

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Travis Scott Meets McDonald’s (It’s Lit!)

A partnership between the rapper and the fast-food chain is a melding of the merchandising minds.

#advertising-and-marketing, #fashion-and-apparel, #fast-food-industry, #mcdonalds-corporation, #rap-and-hip-hop, #scott-travis-1992

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Signs That Define a Building, and Sometimes a City

Building signs have grown into a $37.5 billion industry. Some have become so iconic they are permanent parts of the landscape, often standing in for their hometowns.

#advertising-and-marketing, #historic-buildings-and-sites, #names-organizational, #nasdaq-stock-market, #outdoor-advertising, #signs-and-signage

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Selling the Census Last Minute, With Cowboys and Sudoku

Worried that people won’t be counted, community groups and local governments are spending big to get the word out. “It’s an absolute panic,” one executive said.

#advertising-and-marketing, #census, #census-bureau, #federal-aid-us, #income-inequality, #local-government, #mobile-applications, #telemundo-communications-group-inc, #united-states-politics-and-government, #univision

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The Content Creator Who Can Make or Break Your Skin Care Brand

The Gen Z whisperer Hyram Yarbro is not like beauty influencers of the past.

#advertising-and-marketing, #cosmetics-and-toiletries, #generation-z, #skin, #skincare-by-yarbro, #social-media, #yarbro-hyram

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Looking to Buy a Used Car in the Pandemic? So Is Everyone Else

Eager to avoid public transit and Uber, and to save money, buyers are emptying dealerships.

#advertising-and-marketing, #automobiles, #consumer-behavior, #coronavirus-2019-ncov, #factories-and-manufacturing, #personal-finances, #prices-fares-fees-and-rates, #sports-utility-vehicles-and-light-trucks, #used-cars

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The Work Diary of 88rising’s Pan-Cultural Hitmaker

Sean Miyashiro used to drive around listening to music, pretending it was off his own label. Now it’s come true.

#88rising-live-nation-entertainment-inc, #advertising-and-marketing, #asian-americans, #east-asia, #far-east-south-and-southeast-asia-and-pacific-areas, #k-pop, #los-angeles-calif, #miyashiro-sean, #pop-and-rock-music, #rap-and-hip-hop

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In Hard Times, a Barrage of Ads Promises Peace of Mind

Meditation apps, tinctures, stress-busting gummies — spending on commercials for all of them is rising amid the pandemic’s climbing death toll and economic strain.

#advertising-and-marketing, #advertising-council, #anxiety-and-stress, #coronavirus-2019-ncov, #depression-mental, #drugs-pharmaceuticals, #headspace-inc, #mental-health-and-disorders, #online-advertising, #talkspace-groop-internet-platform-inc, #therapy-and-rehabilitation

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Joe Biden Campaign Offers Animal Crossing Yard Signs

Past candidates have tried to capitalize on popular video games, with mixed results. Will it be different this time, in the island paradises of the Nintendo Switch?

#advertising-and-marketing, #animal-crossing-new-horizons-video-game, #biden-joseph-r-jr, #computer-and-video-games, #coronavirus-2019-ncov, #nintendo-co-ltd, #political-advertising, #politics-and-government, #presidential-election-of-2020, #social-media, #voting-and-voters

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Fashion Advertisers Rediscover Black Models

In the fall ad campaigns, race-conscious casting now matters. Is it progress, or is it cynicism?

#advertising-and-marketing, #black-lives-matter-movement, #black-people, #fashion-and-apparel, #luxury-goods-and-services, #magazines, #models-professional, #race-and-ethnicity

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The Lesson We’re Learning From TikTok? It’s All About Our Data

We should minimize how much we share with all of our favorite and not-so-favorite apps. Here’s how.

#advertising-and-marketing, #android-operating-system, #apple-inc, #computers-and-the-internet, #content-type-service, #data-mining-and-database-marketing, #fyde-inc, #google-inc, #ios-operating-system, #mobile-applications, #politics-and-government, #privacy, #sensors, #social-media, #software, #tiktok-bytedance

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Barbara Caplan, Spotter of Consumer Trends, Dies at 93

After raising a family, she got a master’s degree in psychology and became an expert in what people would crave and buy. She tested positive for Covid-19.

#advertising-and-marketing, #caplan-barbara-1927-2020, #consumer-behavior, #coronavirus-2019-ncov, #deaths-obituaries

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Postponed College Football Games Could Disrupt $1 Billion in TV Ads

Fox and Disney, which owns ESPN and ABC, prepare to take another hit from a pandemic that has already affected them with shutdowns and delays.

#advertising-and-marketing, #big-ten-conference, #colleges-and-universities, #coronavirus-2019-ncov, #espn, #football, #football-college, #fox-broadcasting-co, #pacific-12-conference, #television, #walt-disney-company

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Ad Agency Sues Scott Rudin, Saying Producer Owes $6.3 Million

At issue: payment for media buying and marketing strategy for the Broadway revivals of “West Side Story” and “The Music Man.”

#advertising-and-marketing, #rudin-scott, #spotco, #suits-and-litigation-civil, #the-music-man-play, #theater, #west-side-story-play

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This Year’s Must-Have Back-to-School Item: Masks for Children

Crayola, Old Navy and Disney are among the brands making colorful masks for children. Child psychologists see this as a positive step toward “normalcy.”

#advertising-and-marketing, #children-and-childhood, #coronavirus-2019-ncov, #coronavirus-reopenings, #crayola-llc, #education-k-12, #fashion-and-apparel, #gap-inc, #masks, #old-navy, #parenting, #protective-clothing-and-gear, #psychology-and-psychologists, #shopping-and-retail, #walt-disney-company

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More Than 1,000 Companies Boycotted Facebook. Did It Work?

Major advertisers on Facebook reduced their spending by millions of dollars in July, but not enough to significantly damage the platform’s revenue.

#advertising-and-marketing, #allengerritsen, #boycotts, #civil-rights-and-liberties, #facebook-inc, #hate-speech, #media, #online-advertising, #small-business, #social-media, #zuckerberg-mark-e

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Apple, Google, Facebook and Amazon C.E.O.s Are Testifying Before Congress. Here’s What to Know.

The C.E.O.s are likely to argue before Congress that their companies aren’t anticompetitive. Here are the facts.

#advertising-and-marketing, #amazon-com-inc, #antitrust-laws-and-competition-issues, #apple-inc, #bezos-jeffrey-p, #computers-and-the-internet, #cook-timothy-d, #e-commerce, #facebook-inc, #google-inc, #house-of-representatives, #mobile-applications, #online-advertising, #pichai-sundar, #search-engines, #shopping-and-retail, #smartphones, #social-media, #software, #washington-dc, #zuckerberg-mark-e

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‘A Big Correction’: Pandemic Brings Change to ‘Bloated’ Ad Industry

The marketing business is going through a period of innovation as it sheds workers and tries to hold on to clients.

#advertising-and-marketing, #chipotle-mexican-grill-inc, #company-reports, #coronavirus-2019-ncov, #layoffs-and-job-reductions, #major-league-baseball, #read-mark-marketing-executive, #visa-inc, #wpp

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U.K.’s New Coronavirus Tactic: Urge Britons to Lose Weight

The prime minister, who cited his own problems with obesity, said his hospitalization with Covid-19 had prompted his push to tighten regulations on junk food.

#advertising-and-marketing, #coronavirus-2019-ncov, #diet-and-nutrition, #great-britain, #johnson-boris, #labeling-and-labels-product, #national-health-service, #obesity

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Everlane’s Promise of ‘Radical Transparency’ Unravels

Employees past and present are challenging management, saying the company’s ethical image was an illusion.

#advertising-and-marketing, #corporate-social-responsibility, #customer-relations, #design, #discrimination, #everlane-inc, #fashion-and-apparel, #labor-and-jobs, #layoffs-and-job-reductions, #race-and-ethnicity, #san-francisco-calif, #shopping-and-retail, #social-media, #start-ups, #workplace-environment, #your-feed-fashion, #your-feed-selfcare

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Health Care Comes to Us

Technology doesn’t have to cure the coronavirus to be an enabler for good.

#advertising-and-marketing, #coronavirus-2019-ncov, #telemedicine

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When Brad Photographed Gwyneth

And other tales of celebrity portraiture-by-partner, courtesy of the new Valentino campaign created during lockdown.

#advertising-and-marketing, #celebrities, #coronavirus-2019-ncov, #fashion-and-apparel, #law-rafferty-1996, #mcdormand-frances, #photography, #piccioli-pierpaolo, #valentino-brand, #your-feed-fashion

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The Sacklers Could Get Away With It

The family behind Purdue Pharma made a fortune on the opioid epidemic. Will they ever truly face justice?

#advertising-and-marketing, #oxycontin-drug, #pain-relieving-drugs, #personal-bankruptcies, #purdue-pharma, #sackler-family, #suits-and-litigation-civil

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Anti-Asian Harassment Is Surging. Can Ads and Hashtags Help?

With more than 2,000 incidents and little action from the federal government, efforts to curtail pandemic-related racism have fallen to P.S.A.s and social media campaigns.

#advertising-and-marketing, #advertising-council, #asian-americans, #chinese-americans, #coronavirus-2019-ncov, #discrimination, #ma-tzi-actor, #race-and-ethnicity, #yang-alan

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Using Black Art While Failing Black Artists

Black artists, models, designers and other creative professionals say they have been used to lend legitimacy to diversity campaigns while being underpaid and pigeonholed.

#advertising-and-marketing, #aina-jackie, #art, #black-lives-matter-movement, #black-people, #clouser-dionne, #discrimination, #freelancing-self-employment-and-independent-contracting, #george-floyd-protests-2020, #hiring-and-promotion, #martin-shantell, #okello-lydia, #race-and-ethnicity

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Overlooked No More: Nancy Green, the ‘Real Aunt Jemima’

A nanny and cook, she played the part as the pancake flour company that employed her perpetuated a racial stereotype. She died 97 years ago in Chicago.

#advertising-and-marketing, #aunt-jemima-milling-co, #biographical-information, #black-people, #cooking-and-cookbooks, #green-nancy-1834-1923, #illinois, #pancakes, #pepsico-inc, #quaker-oats-co, #race-and-ethnicity, #trademarks-and-trade-names

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