Quaker Oats announced it would drop the name Aunt Jemima last summer after the killing of George Floyd and the widespread protests over racial inequality.
The company had previously said the names of international-themed products that were intended to promote inclusiveness, such as Trader José and Trader Ming’s, “may now have the opposite effect.”
A nanny and cook, she played the part as the pancake flour company that employed her perpetuated a racial stereotype. She died 97 years ago in Chicago.
The Neutrogena and Clean & Clear products, which were advertised as dark-spot reducers and were sold in Asia and the Middle East, will soon come off the shelves, the manufacturer said.
Companies and sports teams are trying to correct America’s painful history of overtly hurtful advertising. But not all.
The protests over police brutality and racism have led several companies to reconsider how they use African-American stereotypes in marketing.
Quaker Oats, which owns the 131-year-old brand, said it would change the packaging as it worked “to make progress toward racial equality.”