BukuWarung, a startup digitizing Indonesia’s SMEs, raises new funding from Rocketship.vc

BukuWarung, an Indonesian startup focused on digitizing the country’s 60 million small businesses, announced today it has raised new funding from Rocketship.vc and an Indonesian retail conglomerate.

The amount was undisclosed, but sources say it brings BukuWarung’s total funding so far to $20 million. The company’s last round, announced in September 2020, was between $10 million to $15 million. Launched in 2019, BukuWarung was founded by Chinmay Chauhan and Abhinay Peddisetty and took part in Y Combinator last year.

Rocketship.vc is also an investor in Indian startup Khatabook, which reached a valuation between $275 million to $300 million in its last funding round. Like Khatabook, BukuWarung helps small businesses, like neigborhood stores called warung, that previously relied on paper ledgers transition to digital bookkeeping and online payments. BukuWarung recently launched Tokoko, a Shopify-like tool that lets merchants create online stores through an app, and says Tokoko has been used by 500,000 merchants so far.

Chuahan, BukuWarung’s president, said it has started making revenue through its payments solution. In total, BukuWarung now claims more than 3.5 million registered merchants in 750 Indonesian towns and cities, and says it is recording over $15 billion worth of transactions across its platform and processing over $500 million in terms of volume.

SMEs contribute about 60% to Indonesia’s gross domestic product and employ 97% of its domestic workforce, but many have difficulty accessing financial services that can help them grow. By digitizing their financial records, companies like BukuWarung can make it easier for them to access lines of credit, working capital loans and other services. Other companies serving SMEs in Indonesia, Southeast Asia’s largest economy, include BukuKas and CrediBook.

BukuWarung will use its new funding to grow its tech and product teams in Indonesia, India and Singapore. It plans to launch more monetization products, including credit, and grow its payments solution this year.

#asia, #bukuwarung, #digital-bookkeeping, #fundings-exits, #indonesia, #smes, #southeast-asia, #startups, #tc

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CrediBook gets $1.5 million to help Indonesian retail wholesalers digitize their finances

CrediBook, a startup that helps Indonesian retail wholesalers digitize the financial side of their operations, has raised $1.5 million in pre-Series A funding led by Wavemaker Partners, with participation from Alpha JWC Ventures and Insignia Ventures Partners. The capital will be used for product launches and expansion into more Indonesian cities.

Founded in February 2020, CrediBook is part of a wave of startups focused on digitizing small- to medium-sized businesses in Indonesia. SMEs contribute more than 60% of the country’s gross domestic product, but many still use traditional bookkeeping systems like paper ledgers. Digitizing them makes it easier for them to use services like online invoicing and payments, and keep financial records to apply for working capital loans.

Some other startups serving Indonesian SMEs include BukuKas and BukuWarung, two digital bookkeeping apps for small B2C businesses like neighborhood stores and restaurants (both have also recently raised funding). Moka and Jurnal, meanwhile, are used by larger companies. CrediBook is carving out a niche for itself by serving small-to-medium sized B2B businesses in the retail sector, including wholesalers.

Co-founder and chief executive officer Gabriel Frans told TechCrunch that the company is moving toward a profitable business model and currently has more than 500,000 customers, who use the app for bookkeeping, tracking orders from retailers and digital payments. CrediBook also works with financial services provider PayFazz, one of its seed investors, to provide financing to SMEs.

Frans said CrediBook plans to add more features, including online invoicing, to create an end-to-end platform like Tel Aviv and New York-based B2B payment startups Melio, which announced a round of funding this week that brought its valuation to $1.3 billion. “We are digitizing not only the bookkeeping, but also the invoicing and payment processing,” Frans said.

Most of CrediBook’s customers are currently concentrated in the cities of Jabodetabek and Bandung, and part of its funding will be used for building its user base in more areas. Frans said many of the startup’s customers relied on paper ledgers before signing up for CrediBook, so part of the process of convincing them to go online includes demonstrating how having more visibility into their finances can grow their businesses.

“We are very close to our users because this is a very localized market,” said Frans, who previously worked at O2O platform Kudo (now called GrabKios after its acquisition by Grab in 2017) and bookings platform Traveloka. “I was already familiar with the industry based on my previous experience, and if they try our app and experience the benefit of how it will make their day-to-day problems less, they will love it.”

#asia, #credibook, #digital-bookkeeping, #fintech, #fundings-exits, #indonesia, #smes, #southeast-asia, #startups, #tc

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BukuKas raises $10 million led by Sequoia Capital India to build a “end-to-end software stack” for Indonesian SMEs

The backbone of Indonesia’s economy are small- to medium-sized businesses, which account for 60% of its gross domestic product. Many still rely on manual bookkeeping, but the impact of COVID-19 has driven small businesses to digitize more of their operations. BukuKas, one of several startups helping SMEs go online, announced today it has raised a $10 million Series A led by Sequoia Capital India.

BukuKas launched in December 2019 as a digital bookkeeping app, but is growing its range of services with the goal of creating an “end-to-end software stack” for small businesses. Eventually, it wants to launch a SME-focused digital bank.

The funding, which brings BukuKas’ total raised so far to $22 million, included participation from returning investors Saison Capital, January Capital, Founderbank Capital, Cambium Grove, Endeavor Catalyst and Amrish Rau.

As of November 2020, BukuKas had a registered user base of 3.5 million small merchants and retailers, and had crossed 1.8 million monthly active users. During that month, the platform also recorded $17.4 billion worth of transactions on an annualized basis, a figure corresponding to more than 1.5% of Indonesia’s $1.04 trillion GDP.

BukuKas was founded by chief executive officer Krishnan Menon and chief operating officer Lorenzo Peracchione, who met eight years ago while working at Lazada Indonesia.

Menon’s previous startup was Fabelio, an Indonesian online home furnishings store. Every two months, he would visit smaller small cities in Indonesia, like Jepara and Cirebon, to source furniture.

“One of the things that stood out was how different the Jakarta bubble is from the rest of Indonesia, all the way from the penetration of software to financial services,” he told TechCrunch. While talking to merchants and suppliers, Menon realized that “no one is building products with them as the center of the universe,” despite the fact that there are 56 million small businesses.

Peracchione said he and Mebon had been brainstorming startup ideas for a while. “When he told me about the idea of solving cash flow visibility to SMEs, it immediately struck me,” Peracchione said. “My dad used to be a SME owner himself and during my childhood I experience first hand the struggles and ups and downs connected to running a small business.”

The two decided to start with digital bookkeeping after speaking to 1,052 merchants because helping them keep track of their business performance would generate data that would in turn enable access to more financial services.

“Our vision expanded into providing an end-to-end software stack to digitize SMEs and help them across a wide range of activities as a prequel to building an SME-focused digital bank down the line,” Menon said.

In addition to digital ledger features, BukuKas also sends payment reminders to buyers through WhatsApp and automatically generates invoices, includes an an inventory management module and analyzes expenses to help businesses understand what is impacting their profit. The company plans to add digital payments this month. During the rest of 2021, it will also introduce more features to help businesses sell online, including tools for online store fronts, a promotions engine and social sharing.

“With COVID-19, SMEs are rushing to get digitized, but they lack the right mobile-first tools to sell online as well as to manage their business,” said Menon.

The app focuses on smaller Indonesian cities and towns, since about 73% of the merchants who use BukuKas are located outside of tier 1 cities like Jakarta. Its users represent wide range of sectors, including retailers, food vendors, grocery markets, mobile and phone credit providers, social commerce sellers, wholesalers and service providers. BukuKas acquired digital ledger app Catatan Keuangan Harian, which has 300,000 monthly active users, in September 2020 to expand its market share in Indonesia.

With its large number of SMEs, Indonesia is seen as a desirable market for companies helping the drive toward digitization. For example, India’s Khatabook, which was valued between $275 million to $300 million after its last round of funding in May 2020, recently launched BukuUang in Indonesia. Other startups in the same space include Y Combinator-backed BukuWarung, Moka and Jurnal, all of which offer tools to help SMEs bring more of their operations online.

Menon said BukuKas’ advantage is its team’s experience building businesses in Indonesia over the past seven years. For example, it launched a “Know Your Profits” module based on user feedback. It also offers a self-guided onboarding process, a simple user interface and an offline mode for users in areas with poor network connections.

“In general, individual features can be copied but we believe our ‘integrated end-to-end software stack approach,’ coupled with our obsessive focus on simplicity, deep understanding of our users and a superior level of service will be key in differentiating BukuKas from competing offerings,” he added.

BukuKas’ Series A will be used on user acquisition, its engineering and product teams in Jakarta and Bangalore and to introduce new services for merchants. The company may eventually expand into other Southeast Asia markets, but “in the short term consolidating and further expanding our leadership in the SME space in Indonesia is our top priority,” said Menon.

 

#apps, #asia, #bukukas, #digital-bookkeeping, #fundings-exits, #indonesia, #smes, #southeast-asia, #startups, #tc

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