Taptap Send gets $13.4M for a no-fee money transfer service aimed at price-conscious emerging market users

Remittances — specifically when people in developed countries send money to family or friends in emerging markets — continues to be a huge lever to help those in more challenging economies survive and improve their lot. Today, a startup that has built a remittance platform that it believes is the most economically sympathetic and useful to the people who use those services the most is announcing some funding to continue growing.

Taptap Send, which provides a “free” mobile money transfer service from eight countries to 15 others, has raised $13.4 million, money that it will be using to continue expanding its scope and the services that it provides to its customers.

The 15 receiver countries include some of the poorest countries in the world that are the hardest to service, plus emerging markets with some of the poorest populations — DR Congo, Mali, and Madagascar among them — while the eight originator countries include some of the most common places to which people from these countries emigrate — United Kingdom, Belgium, Canada, France and Italy among them.

The Series A was co-led by Canaan Partners and Reid Hoffman, with other unnamed investors also participating.

There is a reason that a lot of companies launch and build services in countries like the U.S. or regions like Western Europe: there is a lot of money there, and specifically consumers and businesses with the kind of income that allows them to invest in new technologies and simply to do more. Of course, that doesn’t mean that other, less wealthy demographics don’t exist, or don’t also need new technology; but building for them is usually less lucrative and more risky.

Taptap Send is among the startups that is trying to approach the promise of tech with this in mind, and with a view to bucking that trend. The company’s business model works by way of charging no commission or any other fees for transfers, instead making a cut on foreign exchange. It has built its whole tech stack from the ground up and says that this lets it pass on lower exchange rates to its customers, typically lower than others that might be serving the same markets. On top of this, there is an economy of scale principle at play here: having better rates will drive more users, which in turn might not mean better margins but a higher volume of transacting and more returns overall.

The startup is the third entrepreneurial outing for Michael Faye, a development economist who previously worked for the United Nations. Before Taptap Send, Fay founded GiveDirectly and Segovia. In each business, he’s tried to take the same approach: building financial technology to improve the lot of people living in emerging markets. GiveDirectly (still going strong) did this for philanthropic donations — it’s an NGO that sets up donation campaigns where individuals and big businesses can contribute, and people in receiving countries can directly get the funding via mobile money transfers. Segovia (acquired by Crown Agents Bank) did this for B2B use cases — it built a mobile-money-transfer-as-a-service, which other money transfer companies could use to power their businesses, by way of an API.

Taptap Send can be thought of as Faye’s hat trick in the space, taking the bigger concept of remittances used to help people, and building it as a C2C business: aimed at individuals who are sending people “back home” money to live on.

“Taptap Send is taking advantage of this structural change in mobile money and other distribution networks to offer what we hope is the fastest and best price service to customers,” he told TechCrunch in an interview.

Taken together, cross-border remittances is a massive market, worth some $540 billion annually when you consider the established channels, with more “informal” methods (which can be as analogue as passing money via a person making a trip from one country to the other) estimated to be of nearly the same size. They are also, in fact, more valuable even than foreign direct investment: the World Bank has tracked that remittances overtook the money donated by states in 2019.

Mobile technology has played a big part in that, making it easier both to send and receive money, but it’s also opened the door to a lot of potential exploitation by bad actors, preying on people who might use a service for convenience and not be fully clear on how the actual pricing breaks down.

For that reason, the UN has set a goal for remittance pricing and commissions to be no higher for any company than 3% of the total sent — one way to ensure that players focus more on volume and less on margins. Taptap send says that it’s the only company in the space that has publicly committed to that goal (it has yet to hit it, it seems).

The company is not yet disclosing many numbers on its size or customers served but Faye tells me business overall grew 5x in the last year, and is posting a gross profit. “Even with everything happening you did see this massive increase in digitization,” he said of Covid-19 and its impact on business. He’s also undeterred by the vast amounts of competition in the space, which includes not just companies like Western Union and Money Gram but lots and lots of smaller remittance startups like Remitly, World Remit, and many more without the word “remit” in their names. “It’s easy to look at remittance and say it’s crowded, but so was video conferencing before Zoom or social networking before Facebook,” he said.

This is also why investors are interested.

“The company has a nuanced, yet powerful strategy that Michael has put into place to allow [it] to be the lowest-cost provider in every market they enter. As the world rapidly shifts toward digital wallets and e-money, it creates an opportunity for remittance companies to create an even more magical experience by sending funds directly to those wallets,” noted Brendan Dickinson, a general partner at Canaan. “Taptap Send gives as much of cost savings as possible to the customer, and as a result, is almost always the cheapest player in the market. All of that makes it economically viable to send smaller remittances – and in doing so, expands the total market and volume of remittances sent. This approach is strongly resonating with customers, as Taptap Send’s massive growth has been 90+% organic.”

#africa, #developing-markets, #emerging-markets, #finance, #funding, #money-transfer, #remittances, #taptap-send

Prosus classifieds group OLX shuts down Berlin’s Frontier Car Group to focus OLX Autos on LatAm and Asia

Cazoo is picking up significant capital today by teaming up with a SPAC in the U.S. at a $7 billion valuation, but it’s the end of the line for another big European name in used-car sales. TechCrunch has learned and confirmed that Berlin-based Frontier Car Group, which builds used-car marketplaces with a focus on emerging markets, is shutting down its operations in the city.

Its majority owner OLX Group, a division of Prosus (the tech holdings of Naspers that is now listed as a separate entity), said that it wants to refocus on more local operations in Latin America and Asia under its OLX Autos brand, into which it will fold in the remaining FCG operations.

The company currently has operations in Argentina, Chile, Colombia, Ecuador, India, Indonesia, Mexico, and Peru. OLX Autos independently also had three other brands: CarFirst brand in Pakistan, Cars45 in Nigeria, and webuyanycar.com in the US.

OLX took a controlling stake in Frontier as a result of an investment of about $400 million in late 2019, valuing Frontier at around $700 million at the time. There was no official announcement of the closure, but we saw the news in passing on Twitter, and Prosus spokesperson confirmed the details to TechCrunch in a statement.

“OLX Group can confirm the closure of the FCG Germany GmbH entity based in Berlin over the coming months,” said the spokesperson. “This entity represents a subset of the OLX Group workforce in Berlin – other OLX Group employees in Berlin were not impacted by this entity closure, and those operations are ongoing. This decision to close FCG Germany GmbH was not taken lightly. The decision reflects the evolution of the OLX Autos strategy to focus more strongly on the LatAm and Asia markets. In order to have our development teams closer to our customers, we will shift core product development operations to India, a key market for OLX Autos. OLX Group is committed to taking care of our people in such a difficult situation and has offered a financial runway beyond what is compulsory, to allow time and flexibility to find new roles. Effected employees are being encouraged to apply for open roles within our other entities.”

About 100 people are being impacted by the news, the company confirmed to us and it looks to be an immediate move. If you go to FCG’s site now, it automatically redirects to OLX.

Although it was founded and headquartered in Berlin, Frontier Car Group had always focused on emerging markets and taking the used-car marketplace model to those countries.

Inspired by Cazoo rival Auto1 — another Berlin-based used-car marketplace that went public via a listing in Germany in February and is now valued at $12.6 billion (likely an encouraging comparison for Cazoo investors) — Frontier founders Sujay Tyle, Peter Lindholm and André Kussmann thought they could take that model to less developed markets for a bigger opportunity.

“I fell in love with the Auto1 model,” Tyle told TechCrunch back in 2018. “I could see how it could be applied to emerging markets. Emerging markets represent nascency.” Tyle himself is a whizz-kid who hails from the U.S. and was in his early 20s when he co-founded Frontier. He left it in August 2020 and now lives in Mexico City, building a new e-commerce investor there called Merama.

Frontier, in part because of the success of Auto1 (which took hundreds of millions of dollars in investment from the likes of Sequoia, SoftBank and others), became a part of the guard of exciting new tech startups building businesses out of Berlin.

That focus on emerging markets linked up Naspers’ global expansion strategy, and so OLX, a classifieds operation that had an interest in automotive marketplaces, became a strategic investor in Frontier, first with a smaller stake, and eventually taking majority ownership and control of the operation.

It’s not clear why OLX decided to wind down the Frontier brand and to double down OLX Autos but notably, over the last year it looks like OLX was restructuring in other markets, including with the layoff of 250 people in its operations in India after shutting down marketplaces focused on real estate and used goods.

While some companies like Cazoo have apparently seen a strong surge of business in the wake of the Covid-19 pandemic, the health crisis has hit a number of economies, economic sectors and specific companies harder than others, leading to tightening costs. Overall, we’ve seen big slumps in new car sales in different markets around the world.

A Prosus spokesperson said that both OLX and OLX Autos were impacted at the start of Covid-19 but have since recovered. Prosus has remained profitable in what has been a turbulent year, but some have pointed out that those profits have declined. (It will next update its financials in June.)

#ecommerce, #emerging-markets, #europe, #frontier-car-group, #marketplaces, #naspers, #olx, #prosus, #used-cars

South Africa’s FlexClub adds $5M to seed round to scale its car subscription marketplace

The traditional process of buying, insuring and financing cars across emerging markets can be challenging, and it defeats the purpose of building an all-around car shopping experience. Today, FlexClub, a South African company, has been provided with $5 million to improve drivers’ experience in these markets.

FlexClub was founded in 2019 by Marlon Gallardo, Rudolf Vavruch and Tinashe Ruzane. The company is an online marketplace that connects customers looking for flexible access to long-term cars with its partners, offering car subscriptions.

That same year, the company closed a $1.2 million seed round led by CRE Venture Capital. According to Ruzane, the company’s CEO, this $5 million (in equity and debt) is a seed extension round, bringing the total investment raised by FlexClub to over $6 million. The company says it will use the funding to improve its technology which protects and limit partners’ exposure to risk.

Across emerging markets in Africa, Latin America and Southeast Asia, most ride-hailing drivers don’t have access to car financing. Typically, they rent their cars via social media, classified sites, or connect with a car owner willing to rent. That was the model FlexClub launched in South Africa, and after raising $1.2 million, it expanded to Mexico.

Partnering with Uber in both countries and helping their community of drivers subscribe for cars, FlexClub claims to have garnered traction but wouldn’t divulge numbers. These customers, including those who use the cars for deliveries, are called commercial members by FlexClub. In December last year, the company decided to open up its product to another set of customers who are called private members.

“When we first started, we were focused on phase one of our strategy, which came from our knowledge about ride-hailing drivers because of our careers at Uber,” Ruzane said to TechCrunch. “We wanted to help a community of ride-hailing drivers that had been excluded from accessing cars. But right now, we’ve built the product to work for anyone and not just ride-hailing drivers.”

In FlexClub’s marketplace, cars are subscribed for between a hybrid of short- and long-term lease. It means customers pay an all monthly inclusive fee, and at any time, they can cancel a subscription, switch cars or buy it.

But to buy a car from FlexClub, drivers are encouraged to drive safely and comply with FlexClub’s recommendations while using the car. Doing that earns them points that accumulate over time, making cars cheaper to buy if they choose to.

This, alongside the use of banking, credit bureau and identity data, lets FlexClub assess its members’ risk profile and reward them when need be

Image Credits: FlexClub

Ruzane says last year was challenging for the company because of what it meant for mobility. At the peak of the first wave of the pandemic, ride-hailing members had financial difficulties. Still, the company partnered with delivery platforms to allow ride-hailing drivers to use their cars to transport goods and packages.

During that period, FlexClub was also able to partner with large brands like U.S. car rental company Avis to offer car subscriptions on its marketplace. Aside from Avis, Ruzane says the company’s partners range from small fleet owners to multinational fleet operators.

The pandemic made it possible for FlexClub to think outside the box and enlist these partners on its platform. However, it didn’t come easy as FlexClub has had to earn trust by building credibility.

“One of the challenges we have faced was that we had to build a reputation to be trusted in the industry. It took us two years to get a brand like Avis to see the value in putting their subscription offers on FlexClub. But with that established, it’s now a lot easier for us to continue investing in driving this new distribution model.”

Image Credits: FlexClub

He likens the distribution model of the automotive industry to how the music industry was decades ago. Then, CDs dominated music revenue but has now given way to streaming.

“If you look at what the music industry looked like 10 years ago, over 50% of music revenue was CDs. Now over 80% is streaming. The industry successfully transitioned from product-led distribution to service-led distribution. I think that’s what we can expect in the automotive industry over the next decade,” Ruzane remarked. “We can be an ally to the automotive industry in driving that evolution because we’ve tested our product in a marketplace with the segment of the population that people thought wasn’t a good profile of customers to serve.”

FlexClub’s expansion to Mexico instead of other African countries continues a series of global expansion that has become common for South African companies.

Two factors decided the move for FlexClub, according to the CEO. First, the founders are from both countries — Marlon Gallardo is Mexican while Rudolf Vavruch and Tinashe Ruzane are South Africans. Next, both markets have a lot of similarities in terms of how the automotive industry works.

South Africa and Mexico have large manufacturing bases and advanced secondary markets where brands can lease used cars. 

Kenya and Nigeria, on the other hand, have a different automotive value chain. Although there’s a growing manufacturing industry in both countries, it is still nascent as most vehicles are imported from countries like the U.S. and Japan.

That said, Tinashe says there’s an opportunity to take FlexClub to not only these regions but most emerging markets around the world. However, it is in no rush to do so.

FlexClub has been able to attract investors who are aligned with its mission of democratizing access to car financing and becoming a global mobility company.

Kindred Ventures, its lead investor, has backed mobility-first companies like Postmates, Uber and Virgin Hyperloop. Other VC investors include CRE Venture Capital and Endeavor. Angel investors like Matt Mullenweg, founder of WordPress; Federico Ranero, COO of KAVAK; Tariq Zaid, formerly of Shopify and Getaround; and Ron Pragides, formerly of Twitter and Salesforce, also took part in the round.

#africa, #automotive, #emerging-markets, #funding, #mexico, #mobility, #ride-hailing, #south-africa, #startups, #tc, #transportation

Finance and the digital divide: a conversation with Tunde Kehinde of Lidya

Small and medium businesses have been some of the hardest hit in the Covid-19 pandemic. And all that has been as true in emerging markets as it has been for SMBs in the developed world.

Tunde Kehinde has had a front-row seat witnessing and responding to that crisis. He’s the CEO and co-founder of Lidya, a startup out of Nigeria that has built a platform for SMBs to apply for and get loans and other financial services, aimed at markets on the African continent and increasingly also in emerging economies in Europe. We sat down with him as part of our new virtual Disrupt series, where we have been connecting with some of the biggest movers and shakers in the tech world beyond the US.

Kehinde has been called the “Jeff Bezos of Africa”, a funny title you might think sounds like tenuous or cheesy marketing until you know more about his history in business, the impact it’s had so far (he’s not that old) in the region, and until you hear him speak.

Kehinde — born in Nigeria and exposed to a lot of the US way of doing things through university years at Howard and then Harvard — was previously the co-founder of one of the biggest tech startups to have come out of the continent — Jumia — an Amazon-style marketplace that is slowly branching out into a wider web of services like payments, food delivery and more.

Initially incubated by Rocket Internet, Jumia raised hundreds of millions of dollars from VCs, scaled to multiple countries on the continent, and is now traded publicly on Nasdaq with a current market cap of $660 million — modest by Amazon standards maybe, but a real milestone for African tech.

That alone would probably merit some to wonder if he’s the “next Bezos”, but it’s been his follow-up act at Lidya that paints a broader picture. In short, there is a lot more potential for payment and online commerce services in emerging markets, and focusing on helping small businesses cross the digital chasm is not just a good business opportunity, but a developmental one, too. Capital, specifically the lack thereof, has always been a huge hindrance to growth, and these days it’s an even more critical axiom to address.

You can see the full Disrupt conversation below, where Kehinde covers a lot of ground, not just about his company but about how tech is evolving in the region.

The breakout success of a handful of startups — which include the likes of new digital payments unicorn Interswitch as well as Jumia — venturing into multiple jurisdictions, he noted, is seeing more VCs also increase their interest and investment activity. He thinks the next very important step is to have more exits, which will confer a different kind of credibility and liquidity to the market.

And there should be, he added: There are few places like the African continent that is a blank slate, where you can come in quickly and build a really dominant player, if you have the right capital and team, he said.

“It’s night and day between seven years ago and now,” he added, but also admitted that while financial services and the related world of e-commerce are obvious places to start — it was also the classic category to tackle first in the US and Europe many years earlier — he still sees more interest from VCs in the U.S., Europe and Latin America.

His advice for VCs?

“If I were a VC I would look at what have been the biggest successes from folks like me,” he said. “Seeing Jumia and others going public, as more of these things happen the more you can develop a great policy and that will make it easier. I launched, I got to scale, I got return on investment, the right infrastructure can be built.”

Tune in here to hear him also talk about China and how to handle investment from outside Africa; what other big deals in loans for SMBs, such as Kabbage getting acquired by Amex, mean for startups like Lidya, the impact of the global coronavirus pandemic on business; identifying opportunities beyond your immediate region; and more.

#africa, #african-tech, #disrupt, #ecommerce, #emerging-markets, #finance, #fintech, #jumia, #lidya, #loans, #nigeria, #smbs, #smes, #startups, #tc, #tcuk, #techcrunch-disrupt, #tunde-kehinde

BIMA nabs $30M more for micro- health and life insurance aimed at emerging markets

The coronavirus global health pandemic — and the new emphasis on social distancing to slow down the spread of COVID-19 — has put healthcare and tech services used to enable healthcare remotely under the spotlight. Today a startup that’s building microinsurance and healthcare services specifically targeting emerging markets is announcing a round of funding to meet a surge in demand for its services.

BIMA, a startup that provides life and health insurance policies, along with telemedicine to support the latter, all via a mobile-first platform targeting consumers in emerging markets whose primary entry point to online services is via phones, not computers, is today announcing that it has raised $30 million in funding, a growth round that the Stockholm/London-based startup plans to use to double down on its health services in the wake increased demand around COVID-19.

The company currently provides telemedicine as a service connected to its health insurance, and it has expanded to include health programs for managing illnesses and offering discounts for pharmacies, and the plan seems to be to bring more services into the mix.

This is the same approach we’re seeing from other insurance startups targeting emerging economies, including China’s Waterdrop, which recently raised $230 million. Looking at the network of services Waterdrop is building, including crowdfunding, gives you an idea of what else BIMA might potentially look to add in, too.

The round is being led by a new investor — China’s CreditEase Fintech Investment Fund (CEFIF) — with previous backers LeapFrog Investments and insurance giant Allianz (who were in BIMA’s previous, $97 million round) also participating.

The startup is not disclosing its valuation this time around, but in its previous round the company was valued at $300 million, and it has grown considerably since then.

BIMA has now clocked up 2 million tele-doctor consultations and has some 35 million insurance and health policies on its books, growing its customer base by some 11 million people in the last two years. It’s now active in 10 countries — Ghana, Tanzania and Senegal in Africa; and Bangladesh, Cambodia, Indonesia, Malaysia, Pakistan, Philippines and Sri Lanka across Asia.

At a time when we have seen a number of insure tech startups emerge in the US and Europe — with some, like Lemonade, growing into publicly-listed companies — BIMA is very notable in part because of who it targets.

It’s not higher economic brackets, or necessarily segments with disposable income, or those in developed markets with stable economies. Rather, its focus is, in its words, underserved families that typically live on less than $10 per day and are at high risk of illness or injury, with 75% of its customers accessing insurance services for the very first time, BIMA notes.

“Telemedicine and insurance are needed more than ever and COVID accelerated awareness and acceptance for these types of products amongst emerging consumers and government. They’ve gone from ‘nice to have’ to a necessity,” said Mathilda Strom, who co-founded the company with CEO Gustaf Agartson, in an interview. “Utilisation nearly doubled in our telemedicine services.” BIMA covers COVID and pandemics in general in its policies, she added. “We have paid out COVID-related claims to families of people who suffered or passed away from the illness.”

It’s also working with health authorities that have been overwhelmed in the pandemic. Pakistani government and Indonesian government now use BIMA to off-load their health services by providing teledoctor consultations or doctors chats to customers.

Aiming at developing economies where middle classes are still only materialising, currencies are potentially unstable, and there is still a lack of infrastructure means that BIMA is contending with a combination of factors that makes the bar high for entry, but it’s also potentially more rewarding because of the lack of competition and tapping a demand that is still rapidly growing.

“The onset of COVID-19 has brought home the value of telemedicine, to help prevent the spread of disease, and the importance of insurance, for peace of mind,” said Agartson in a statement.

“Through digital solutions, and a human touch, we’ve been able to serve hard to reach communities with tools and services that bring them a sense of security at such a challenging time. The funds we have raised will allow us to expand our operations and further invest in our product offering that will help us scale quickly to meet the unprecedented demand for our services.”

It’s interesting to see CreditEase, a Chinese investor, as part of this round: the idea of all-in, full service health services companies banked around the insurance proposition has been one cultivated in the Chinese market. But even with the development of HMOs in the US, it’s interesting that there have been relatively few startups around the world trying to develop similar models. BIMA stands out in part because of that.

“We are very impressed by BIMA’s innovative integration of micro insurance and tele-doctor services, which provide critical coverage to meet large unmet demand in emerging markets, and whose value is accentuated further by the current pandemic,” said Dennis Cong, managing partner at CEFIF, in a statement. “We are very happy to have the opportunity to join this meaningful journey, along with the established leading shareholders, and support the company to grow its business and expand its leadership position in its served markets.”

“The market that BIMA is serving is vast and demand for health services is tremendous,” added Stewart Langdon, a partner at LeapFrog Investments. “BIMA’s unique digital capabilities empower emerging market consumers to access many health and insurance services on a single, easy to use platform. That includes protection for millions of first-time buyers of insurance who would otherwise remain unprotected and at risk.”

“We are happy to continue our partnership with BIMA and jointly deliver telemedicine and remote healthcare services in developing markets,” said Nazim Cetin, CEO at Allianz X, in a statement. “We believe the demand for these services will continue to increase and want to manifest BIMA’s leading position in the market by providing support with our experience and network.”

#bima, #covid-19, #emerging-markets, #health, #health-insurance, #insurance, #recent-funding, #startups, #tc

Instagram Lite shuts down in advance of a relaunch

Instagram Lite, the two-year old version of the Instagram app aimed at emerging markets, has quietly disappeared. The previously highly-ranked app vanished from the Google Play charts on April 13 in the countries where it was active, including Kenya, Mexico, Peru and the Philippines. Existing Instagram Lite users have been directed to the main Instagram app via a message that claimed “Instagram Lite is No Longer Supported.”

Android Police first reported the news of Instagram Lite’s shutdown on Monday. TechCrunch has since confirmed details of the app’s removal with Instagram parent, Facebook.

“We are rolling back the test of the Instagram Lite app, a Facebook spokesperson said. “You can start using the latest version of Instagram instead to connect with the people and things you love,” they noted.

Instagram Lite launched on Google Play in June 2018 without fanfare. Like other “Lite”-branded apps on the market, Instagram Lite’s goal was to offer a smaller download that takes up less space on a mobile device — a feature that specifically caters to users in emerging markets, where storage space is a concern. At launch, the “Lite” version of Instagram was 573 kilobytes, or roughly 1/55th the size of Instagram’s then 32 megabyte application.

Like Instagram, the slimmed-down Instagram Lite app allowed users to filter and post photos to a feed or to Stories and browse the Explore page for more content. However, it lacked the option to post videos or direct message friends upon arrival.

On June 28, 2018, Mexico was the first market to receive Instagram Lite. It also accounted for the majority — 62% — of its total installs. To date, Instagram Lite was downloaded approximately 4.4 million in Mexico, according to data from Sensor Tower, shared with TechCrunch. The second largest market was the Philippines, with 14% of installs. Kenya and Peru trailed, with 12.5% and 12% of installs, respectively.

Due to demand for “Lite” applications in these regions, Instagram Lite was able to climb to the top of Google Play’s charts. The app was ranked No. 8 in Kenya in the “Social” category on Google Play, as well as No. 12 in Peru, No. 15 in Mexico, and No. 22 in the Philippines.

On April 15, it vanished from the charts, indicating a removal in those regions, which the company has now confirmed.

While it’s unusual to pull an app entirely when an update is planned, we understand that’s what Facebook has in store for Instagram Lite.

The company — which has always characterized the app as a “test” —  is planning to take what it’s learned over these past years to develop a new version of Instagram Lite. It’s unclear how far out that launch may be, but the new version is currently being built.

Instagram Lite was one of a few “Lite” apps that Facebook offers, led by the early launch of Facebook Lite in 2015, followed by Messenger Lite in April 2018. A number of major tech companies also offer apps aimed at emerging markets, often dubbed their “Lite” version, including Uber, Tinder, Spotify, Twitter and others. Google does the same under the “Go” brand.

But unlike many of these efforts, Instagram Lite had not yet reached some of the larger emerging markets these apps tend to target, like India, Indonesia, Brazil and others. That could change in the future, however.

In the meantime, Lite users are being directed to the main Instagram app. Alternately, they can use Instagram via the web from their phone.

#apps, #emerging-markets, #instagram, #instagram-lite, #social, #social-media