Kai-Fu Lee’s Sinovation Ventures has its eyes on a niche market targeting software developers. In April, the venture capital fund led a $10 million angel round in Jingling, a Chinese startup developing Linux-based tablets and laptops, TechCrunch learned. Other investors in the round included private equity firm Trustbridge Partners.
Jingling was founded only in June 2020 but has quickly assembled a team of 80 employees hailing from the likes of Aliyun OS, Alibaba’s Linux distribution, Thunder Software, a Chinese operating system solution provider, and active participants in China’s open source community.
The majority of the startup’s staff are working on its Linux-based operating system called JingOS in Beijing, with the rest developing hardware in Shenzhen, where its supply chain is located.
“Operating systems are a highly worthwhile field for investment,” Peter Fang, a partner at Sinovation Ventures, told TechCrunch. “We’ve seen the best product iteration for work and entertainment through the combination of iPad Pro and Magical Keyboard, but no tablet maker has delivered a superior user experience for the Android system so far, so we decided to back JingOS.”
“The investment is also in line with Sinovation’s recognition and prediction in ARM powering more mobile and desktop devices in the future,” the investor added.
Jingling’s first device, the JingPad A1 tablet based on the ARM architecture, has already shipped over 500 units in a pre-sale and is ramping up interest through a crowdfunding campaign. Jingling currently uses processors from Tsinghua Unigroup but is looking into Qualcomm and MediaTek chipsets for future production, according to Liu.
On the software end, JingOS, which is open sourced on GitHub, has accumulated over 50,000 installs from users around the world, most of whom are in the United States and Europe.
But how many people want a Linux tablet or laptop? Liu Chengcheng, who launched Jingling with Zhu Rui, said the demand is big enough from the developer community to sustain the startup’s early-phase growth. Liu is known for founding China’s leading startup news site 36Kr and Zhu is an operating system expert and a veteran of Motorola and Lenovo.
Targeting the Linux community is step one for Jingling, for “it’s difficult to gain a foothold by starting out in the [general] consumer market,” said Liu.
“The Linux market is too small for tech giants but too hard for small startups to tackle… Aside from Jingling, Huawei is the only other company in China building a mobile operating system, but HarmonyOS focuses more on IoTs.”
Linux laptops have been around for years, but Jingling wanted to offer something different by offering both desktop and mobile experiences on one device. That’s why Jingling made JingOS compatible with both Linux desktop software like WPS Office and Terminal as well as the usual Android apps on smartphones. The JingPad A1 tablet comes with a detachable keyboard that immediately turns itself into a laptop, a setup similar to Apple’s Magic Keyboard for iPad.
“It’s a gift to programmers, who can use it to code in the Linux system but also use Android mobile apps on the run,” said Liu.
Jingling aspires to widen its user base and seize the Chromebook market about two from now, Liu said. The success of Chromebooks, which comprised 10.8% of the PC market in 2020 and increasingly ate into Microsoft’s dominance, is indicative of the slowing demand for Windows personal computers, the founder observed.
The JingPad A1 is sold at a starting price of $549, compared to Chrome’s wide price range roughly between $200 and $550 depending on the specs and hardware providers.
The announcement of new iPad software at this year’s WWDC conference had an abnormally large expectation hung on it. The iPad lineup, especially the larger iPad Pro, has kept up an impressively frantic pace of hardware innovation over the past few years. In that same time frame, the software of the iPad, especially its ability to allow users to use multiple apps at once and in its onramps for professional software makers, has come under scrutiny for an apparently slower pace.
This year’s announcements about iOS 15 and iPadOS 15 seemed designed to counter that narrative with the introduction of a broad number of quality of life improvements to multitasking as well as a suite of system-wide features that nearly all come complete with their own developer-facing APIs to build on. I had the chance to speak to Bob Borchers, Apple’s VP of Worldwide Product Marketing, and Sebastien (Seb) Mariners-Mes, VP, Intelligent System Experience at Apple about the release of iPadOS 15 to discuss a variety of these improvements.
Mariners-Mes works on the team of Apple software SVP Craig Federighi and was pivotal in the development of this new version.
iPad has a bunch of new core features including SharePlay, Live Text, Focuses, Universal Control, on-device Siri processing and a new edition of Swift Playgrounds designed to be a prototyping tool. Among the most hotly anticipated for iPad Pro users, however, are improvements to Apple’s multitasking system.
If you’ve been following along, you’ll know that the gesture-focused multitasking interface of iPadOS has had its share of critics, including me. Though it can be useful in the right circumstances, the un-discoverable gesture system and confusing hierarchy of the different kinds of combinations of apps made it a sort of floppy affair to utilize correctly for an apt user much less a beginner.
Since the iPad stands alone as pretty much the only successful tablet device on the market, Apple has a unique position in the industry to determine what kinds of paradigms are established as standard. It’s a very unique opportunity to say, hey, this is what working on a device like this feels like; looks like; should be.
So I ask Borchers and Mariners-Mes to talk a little bit about multitasking. Specifically Apple’s philosophy in the design of multitasking on iPadOS 15 and the update from the old version, which required a lot of acrobatics of the finger and a strong sense of spatial awareness of objects hovering out off the edges of the screen.
“I think you’ve got it,” Borchers says when I mention the spatial gymnastics, “but the way that we think about this is that the step forward and multitasking makes it easier discover, easier to use even more powerful. And, while pros I think were the ones who were using multitasking in the past, we really want to take it more broadly because we think there’s applicability to many, many folks. And that’s why the, the discovery and the ease of use I think were critical.”
“You had a great point there when you talked about the spatial model and one of our goals was to actually make the spatial model more explicit in the experience,” says Mariners-Mes, “where, for example, if you’ve got a split view, and you’re replacing one of the windows, we kind of open the curtain and tuck the other app to the side, you can see it — it’s not a hidden hidden mental model, it’s one that’s very explicit.
Another great example of it is when you go into the app, switcher to reconfigure your windows, you’re actually doing drag and drop as you rearrange your new split views, or you dismiss apps and so on. So it’s not a hidden model, it’s one where we really try to reinforce a spatial model with an explicit one for the user through all of the animations and all of the kinds of affordances.”
Apple’s goal this time around, he says, was to add affordances for the user to understand that multitasking was even an option — like the small series of dots at the top of every app and window that now allows you to explicitly choose an available configuration, rather than the app-and-dock-juggling method of the past. He goes on to say that consistency was a key metric for them on this version of the OS. The appearance of Slide Over apps in the same switcher view as all other apps, for instance. Or the way that you can choose configurations of apps via the button, by drag and drop in the switcher and get the same results.
In the dashboard, Mariners-Mes says, “you get an at a glance view of all of the apps that you’re running and a full model of how you’re navigating that through the iPad’s interface.”
This ‘at a glance’ map of the system should be very welcome by advanced users. Even as a very aggressive Pro user myself, Slide Over apps became more of a nuisance than anything because I couldn’t keep track of how many were open and when to use them. The ability to combine them on the switcher itself is one of those things that Apple has wanted to get into the OS for years but is just now making its way onto iPads. Persistence of organization, really, was the critical problem to tackle.
“I think we believe strongly in building a mental model where people know where things are [on iPad],” says Mariners-Mes. “And I think you’re right when it comes persistence I think it also applies to, for example, home screen. People have a very strong mental model of where things are in the home screen as well as all of the apps that they’ve configured. And so we try to maintain a well maintained that mental model, and also allow people to reorganize again in the switcher.”
He goes on to explain the new ‘shelf’ feature that displays every instance or window that an app has open within itself. They implemented this as a per-app feature rather than a system-wide feature, he says, because the association of that shelf with a particular app fit the overall mental model that they’re trying to build. The value of this shelf may jump into higher relief when more professional apps that may have a dozen documents or windows open at once and active during a project ship later this year.
Another nod to advanced users in iPadOS 15 is the rich keyboard shortcut set offered across the system. The interface can be navigated by arrow keys now, many advanced commands are there and you can even move around on an iPad using a game controller.
“One of the key goals this year was to make basically everything in the system navigable from the keyboard,” says Mariners-Mes, “so that if you don’t want to, you don’t have to take your hands off the keyboard. All of the new multitasking affordances and features, you can do through the keyboard shortcuts. You’ve got the new keyboard shortcut menu bar where you can see all the shortcuts that are available. It’s great for discoverability. You can search them and we even, you know, and this is a subtle point, but we even made a very conscious effort to rationalize the shortcuts across Mac and iPadOS. So that if you’re using universal control, for example, you’re going to go from one environment to the other seamlessly. You want to ensure that consistency as you go across.”
The gestures, however, are staying as a nod to consistency for existing users that may be used to those.
To me, one of the more interesting and potentially powerful developments is the introduction of the Center Window and its accompanying API. A handful of Apple apps like Mail, Notes and Messages now allow items to pop out into an overlapping window.
“It was a very deliberate decision on our part,” says Mariners-Mes about adding this new element. “This really brings a new level of productivity where you can have, you know, this floating window. You can have content behind it. You can seamlessly cut and paste. And that’s something that’s just not possible with the traditional [iPadOS] model. And we also really strive to make it consistent with the rest of multitasking where that center window can also become one of the windows in your split view, or full size, and then go back to to being a center window. We think it’s a cool addition to the model and we look really look forward to 3rd parties embracing it.”
Early reception of the loop Apple gave at iPadOS 15 has an element of reservation about it still given that many of the most powerful creative apps are made by third parties that must adopt these technologies in order for them to be truly useful. But Apple, Borchers says, is working hard to make sure that pro apps adopt as many of these new paradigms and technologies as possible, so that come fall, the iPad will feel like a more hospitable host for the kinds of advanced work pros want to do there.
One of the nods to this multi-modal universe that the iPad exists in is Universal Control. This new feature uses Bluetooth beaconing, peer-to-peer WiFi and the iPad’s touchpad support to allow you to place your devices close to one another and — in a clever use of reading user intent — slide your mouse to the edge of a screen and onto your Mac or iPad seamlessly.
CUPERTINO, CALIFORNIA – June 7, 2021: Apple’s senior vice president of Software Engineering Craig Federighi showcases the ease of Universal Control, as seen in this still image from the keynote video of AppleÕs Worldwide Developers Conference at Apple Park. (Photo Credit: Apple Inc.)Ê
“I think what we have seen and observed from our users, both pro and and otherwise, is that we have lots of people who have Macs and they have iPads, and they have other iPhones and and we believe in making these things work together in ways that are that are powerful,” says Borchers. “And it just felt like a natural place to be able to go and extend our Continuity model so that you could make use of this incredible platform that is iPadOS while working with your Mac, right next to it. And I think the big challenge was, how do you do that in kind of a magical, simple way. And that’s what Seb and his team and been able to accomplish.
“It really builds on the foundation we made with Continuity and Sidecar,” adds Mariners-Mes. “We really thought a lot about how do you make the experience — the set up experience — as seamless as possible. How do you discover that you’ve got devices side by side.?
The other thing we thought about was what are the workflows that people want to have and what capabilities that will be essential for that. That’s where thinks like the ability to seamlessly drag content across the platforms or cut and paste was we felt to be really, really important. Because I think that’s really what brings to the magic to the experience.”
Borchers adds that it makes all the continuity features that much more discoverable. Continuity’s shared clipboard, for instance, is an always on but invisible presence. Expanding that to visual and mouse-driven models made some natural sense.
“It’s just like, oh, of course, I can drag that all the way across all the way across here,” he says.
“Bob, you say, of course,” Mariners-Mes laughs. “And yet for those of us working in platforms for a long time, the ‘of course’, is technically very, very challenging. Totally non obvious.”
Another area where iPadOS 15 is showing some promising expansionary behavior is in system-wide activities that allow you to break out of the box of in-app thinking. These include embedded recommendations that seed themselves into various apps, Shareplay, which makes an appearance wherever video calls are found and Live Text, which turns all of your photos into indexed archives searchable with a keyboard.
Another is Quick Note, a system extension that lets you swipe from the bottom corner of your screen wherever you are in the system.
“There are, I think a few interesting things that we did with with Quick Note,” says Mariners-Mes. “One is this idea of linking. So, that if I’m working in Safari or Yelp or another app, I can quickly insert a link to whatever content I’m viewing. I don’t know about you, but it’s something that I certainly do a lot when I do research.
“The old way was, like, cut and paste and maybe take a screenshot, create a note and jot down some notes. And now we’ve made that very, very seamless and fluid across the whole system. It even works the other way where, if I’m now in Safari and I have a note that refers to that page in Safari, you’ll see it revealed as a thumbnail at the bottom of the screen’s right hand side. So, we’ve really tried to bring the notes experience to be something that just permeates the system and is easily accessible from, from everywhere.”
Many of the system-wide capabilities that Apple is introducing in iPadOS 15 and iOS 15 have an API that developers can tap into. That is not always the case with Apple’s newest toys, which in years past have often been left to linger in the private section of its list of frameworks rather than be offered to developers as a way to enhance their apps. Borchers says that this is an intentional move that offers a ‘broader foundation of intelligence’ across the entire system.
This broader intelligence includes Siri moving a ton of commands to its local scope. This involved having to move a big chunk of Apple’s speech recognition to an on-device configuration in the new OS as well. The results, says Borchers, are a vastly improved day-to-day Siri experience, with many common commands executing immediately upon request — something that was a bit of a dice roll in days of Siri past. The removal of the reputational hit that Siri was taking from commands that went up to the cloud never to return could be the beginning of a turnaround for the public perception of Siri’s usefulness.
The on-device weaving of the intelligence provided by the Apple Neural Engine (ANE) also includes the indexing of text across photos in the entire system, past, present and in-the-moment.
“We could have done live text only in camera and photos, but we wanted it to apply to anywhere we’ve got images, whether it be in in Safari or quick look or wherever,” says Mariners-Mes. “One of my favorite demos of live text is actually when you’ve got that long complicated field for a password for a Wi-Fi network. You can just actually bring it up within the keyboard and take a picture of it, get the text in it and copy and paste it into into the field. It’s one of those things that’s just kind of magical.”
On the developer service front of iPadOS 15, I ask specifically about Swift Playgrounds, which add the ability to write, compile and ship apps on the App Store for the first time completely on iPad. It’s not the native Xcode some developers were hoping for, but, Borchers says, Playgrounds has moved beyond just ‘teaching people how to code’ and into a real part of many developer pipelines.
“ think one of the big insights here was that we also saw a number of kind of pro developers using it as a prototyping platform, and a way to be able to be on the bus, or in the park, or wherever if you wanted to get in and give something a try, this was super accessible and easy way to get there and could be a nice adjunct to hey, I want to learn to code.”
“If you’re a developer,” adds Mariners-Mes, “it’s actually more productive to be able to run that app on the device that you’re working on because you really get great fidelity. And with the open project format, you can go back and forth between Xcode and Playgrounds. So, as Bob said, we can really envision people using this for a lot of rapid prototyping on the go without having to bring along the rest of their development environment so we think it’s a really, really powerful addition to our development development tools this year.”
I can’t be the only developer wondering just how much of my apps I could shoehorn into Swift Playgrounds now that it can build apps, just so I can tweak them on the go Especially since it supports UIKit development, not just SwiftUI, and Swift packages pic.twitter.com/vpsEMlVigs
Way back in 2018 I profiled a new team at Apple that was building out a testing apparatus that would help them to make sure they were addressing real-world use cases for flows of process that included machines like the (at the time un-revealed) new Mac Pro, iMacs, MacBooks and iPads. One of the demos that stood out at the time was a deep integration with music apps like Logic that would allow the input models of iPad to complement the core app. Tapping out a rhythm on a pad, brightening or adjusting sound more intuitively with the touch interface. More of Apple’s work these days seems to be aimed at allowing users to move seamlessly back and forth between its various computing platforms, taking advantage of the strengths of each (raw power, portability, touch, etc) to complement a workflow. A lot of iPadOS 15 appears to be geared this way.
Whether it will be enough to turn the corner on the perception of iPad as a work device that is being held back by software, I’ll reserve judgement until it ships later this year. But, in the near term, I am cautiously optimistic that this set of enhancements that break out of the ‘app box’, the clearer affordances for multitasking both in and out of single apps and the dedication to API support are pointing towards an expansionist mentality on the iPad software team. A good sign in general.
Welcome back to This Week in Apps, the weekly TechCrunch series that recaps the latest in mobile OS news, mobile applications and the overall app economy.
The app industry continues to grow, with a record 218 billion downloads and $143 billion in global consumer spend in 2020. Consumers last year also spent 3.5 trillion minutes using apps on Android devices alone. And in the U.S., app usage surged ahead of the time spent watching live TV. Currently, the average American watches 3.7 hours of live TV per day, but now spends four hours per day on their mobile devices.
Apps aren’t just a way to pass idle hours — they’re also a big business. In 2019, mobile-first companies had a combined $544 billion valuation, 6.5x higher than those without a mobile focus. In 2020, investors poured $73 billion in capital into mobile companies — a figure that’s up 27% year-over-year.
This week, our series will take a dive into the key announcements impacting app developers from WWDC 21.
Apple’s WWDC went virtual again this year, but it didn’t slow down the pace of announcements. This week, Apple introduced a slate of new developer tools and frameworks, changes to iOS that will impact how consumers use their devices and new rules for publishing on its App Store, among other things. We don’t have the bandwidth to dig into every dev update — and truly, there are better places to learn about, say, the new concurrency capabilities of Swift 5.5 or what’s new with SwiftUI.
But after a few days of processing everything new, here’s what’s jumping out as the bigger takeaways and updates.
Apple’s development IDE, Xcode 13, now includes Xcode Cloud, a built-in continuous integration and delivery service hosted on Apple’s cloud infrastructure. Apple says the service, birthed out of its 2018 Buddybuild acquisition, will help to speed up the pace of development by combining cloud-based tools for building apps along with tools to run automated tests in parallel, deliver apps to testers via TestFlight and view tester feedback through the web-based App Store Connect dashboard. Beyond the immediate improvements to the development process (which developers are incredibly excited about based on #WWDC21tweets) Xcode Cloud represents a big step by Apple further into the cloud services space, where Amazon (AWS), Google and Microsoft have dominated. While Xcode Cloud may not replace solutions designed for larger teams with more diverse needs, it’s poised to make app development easier — and deliver a new revenue stream to Apple. If only Apple had announced the pricing!
Swift Playgrounds got a notable update in iPadOS 15, as it will now allow developers to build iPhone and iPad apps right on their iPad and submit them to the App Store. In Swift Playgrounds 4, coming later this year, Apple says developers will be able to create the visual design of an app using SwiftUI, see the live preview of their app’s code while building and can run their apps full-screen to test them out. App projects can also be opened and edited with either Swift Playgrounds or Xcode.
While it’s not the Xcode on iPad system some developers have been requesting, it will make app building more accessible because of iPad’s lower price point compared with Mac. It could also encourage more people to try app development, as Swift Playgrounds helps student coders learn the basics then move up to more challenging lessons over time. Now, they can actually build real apps and hit the publish button, too.
I had to save for a couple of months – 8-10 months before buying my first Mac. Swift playgrounds on iPad is a very welcome move!
Antitrust pressure swirling around Apple has contributed to a growing sentiment among some developers that Apple doesn’t do enough to help them grow their businesses — and therefore, is undeserving of a 15%-30% cut of the revenues the developers themselves worked to gain. The new App Store updates may start to chip away at that perception.
Soon, developers will be able to create up to 35 custom product pages targeted toward different users, each with their unique URL for sharing and analytics for measuring performance. The pages can include different preview videos, screenshots and text.
Image Credits: Apple
Apple will also allow developers to split traffic between three treatments of the app’s default page to measure which ones convert best, then choose the percentage of the App Store audience that will see one of the three treatments.
Meanwhile, the App Store will begin to show to customers in-app events taking place inside developers’ apps — like game competitions, fitness challenges, film premieres and more — effectively driving traffic to apps and re-engaging users. Combined, Apple is making the case that its App Store can drive discovery beyond just offering an app listing page.
Beyond the App Store product itself, Apple overhauled its App Store policies to address the growing problem of scam apps. The changes give Apple permission to crack down on scammers by removing offenders from its Developer Program. The new guidelines also allow developers to report spam directly to Apple, instead of, you know, relying on tweets and press.
Apple has historically downplayed the scam problem. It noted how the App Store stopped over $1.5 billion in fraudulent transactions in 2020, for example. Even if it’s a small percentage of the App Store, scam apps with fake ratings not only can cheat users out of millions of dollars, they reduce consumer trust in the App Store and Apple itself, which has longer-term consequences for the ecosystem health. What’s unclear, however, is why Apple is seemingly trying to solve the App Review issues using forms — to report fraud (and now, to appeal rulings, too) when it’s becoming apparent that Apple needs a more systematic way of keeping tabs on the app ecosystem beyond the initial review process.
The App Store discovery updates mentioned above also matter more because developers may need to reduce their reliance on notifications to send users back into their apps. Indeed, iOS 15 users will be able to choose which apps they don’t need to hear from right away — these will be rounded up into a new Notification Summary that arrives on a schedule they configure, where Siri intelligence helps determine which apps get a top spot. If an app was already struggling to re-engage users through push notifications, getting relegated to the end of a summary is not going to help matters.
And users can “Send to Summary” right from the Lock Screen notification itself in addition to the existing options to “Deliver Quietly” or be turned off. That means any ill-timed push could be an app developer’s last.
Image Credits: Apple
Meanwhile, the clever new “Focus” modes let iOS users configure different quiet modes for work, play, sleeping and more, each with their own set of rules and even their own home screens. But making this work across the app ecosystem will require developer adoption of four “interruption levels,” ranging from passive to critical. A new episode of a fav show should be a “passive” notification, for example. “Active” is the default setting — which doesn’t get to break into Focus. “Time sensitive” notifications should be reserved for alerting to more urgent matters, like a delivery that’s arrived on your doorstep or an account security update. These may be able to break through Focus, if allowed.
Image Credits: Apple
“Critical” notifications would be reserved for emergencies, like severe weather alerts or local safety updates. While there is a chance developers may abuse the new system to get their alert through, they risk users silencing their notifications entirely or deleting the app. Focus mode users will be power users and more technically savvy, so they’ll understand that an errant notification here was a choice and not a mistake on the developer’s part.
Image Credits: Apple
Apple has been steadily pushing out more tools for building augmented reality apps, but this WWDC it just introduced a huge update that will make it easier for developers getting started with AR. With the launch of RealityKit 2, Apple’s new Object Capture API will allow developers to create 3D models in minutes using only an iPhone or iPad (or a DSLR or drone if they choose).
Explains Apple this will address one of the most difficult parts of making great AR apps, which was the process of creating 3D models. Before, this could take hours and cost thousands of dollars — now, developers with just an iPhone and Mac can participate. The impacts of this update will be seen in the months and years ahead, as developers adopt the new tools for things like AR shopping, games and other AR experiences — including ones we may not have seen yet, but are enabled by more accessible AR technology tools and frameworks.
This update is unexpected and interesting, despite missing what would have been an ideal launch window: mid-pandemic back in 2020. With SharePlay, developers can bring their apps into what Apple is calling “Group Activities” — or shared experiences that take place right inside FaceTime.
If you were co-watching Hulu with friends during the pandemic, you get the idea. But Apple isn’t tacking on some co-viewing system here. Instead, it’s introducing new APIs that let users listen to music, stream video or screen share with friends, in a way that feels organic to FaceTime. There was a hint of serving the locked-down COVID-19 pandemic crowd with this update, as Apple talks about making people feel as if they’re “in the same room” — a nod to those many months where that was not possible. And that may have inspired the changes, to be sure. Similarly, FaceTime’s support for Android and scheduled calls — a clear case of Zoom envy — feels like a case of playing catch-up on Apple’s part.
Image Credits: Apple
The immediate demand for these sorts of experiences may be dulled by a population that’s starting to recover from the pandemic — people are now going out and seeing others in person again thanks to vaccines. But the ability to use apps while FaceTime’ing has a lifespan that extends beyond the COVID era, particularly among iPhone’s youngest users. The demographic growing up with smartphones at ever-younger ages don’t place phone calls — they text and FaceTime. Some argue Gen Z even prefers the latter.
Image Credits: Apple
With its immediate support for Apple services like Apple Music and Apple TV+, SharePlay will hit the ground running — but it will only fully realize its vision with developer adoption. But such a system seems possibly only because of Apple’s tight control over its platform. It also gives a default iOS app a big advantage over third-parties.
Not to be outdone by WWDC (ha), Google this week launched Android 12, beta 2. This release brings more of the new features and design changes to users that weren’t yet available in the first beta which debuted at Google I/O. This includes the new privacy dashboard; the addition of the mic and camera indicators that show when an app is using those features; an indication when an app is reading from the clipboard; and a new panel that makes it easier to switch between internet providers or Wi-Fi networks.
Google also this week released its next Pixel feature drop which brought new camera and photo features, privacy features, Google Assistant improvements and more. Highlights included a way to create stargazing videos, a car crash detection feature and a way to answer or reject calls hands-free.
Pinterest wants to get more users clicking “buy.” The company this week added a new Shopping List feature which automatically organizes your saved Product Pins for easier access.
Google discontinued its AR-based app Measure, which had allowed users to measure things in the real world using the phone’s camera. The app had seen some stability and accuracy issues in the past.
Facebook’s Messenger app added Venmo-like QR codes for person-to-person payments inside its app in the U.S. Users can scan the codes to send or request a payment, even if they’re not Facebook friends with the other party. Payments are sent over Facebook Pay, which is backed by a users’ credit card, debit card or a PayPal account.
Downloads of fintech apps are up 132%globally YoY according to an AppsFlyer marketing report.
Twitter and Square CEO Jack Dorsey said Square is thinking about adding a bitcoin hardware wallet to its product lineup. The exec detailed some of the thinking behind the plan in a Twitter thread.
Square is considering making a hardware wallet for #bitcoin. If we do it, we would build it entirely in the open, from software to hardware design, and in collaboration with the community. We want to kick off this thinking the right way: by sharing some of our guiding principles.
Instagram head Adam Mosseri said Facebook will help creators get around Apple’s 30% cut. While any transactions that take place in iOS will follow Apple’s rules, Mosseri said Facebook will look for other ways to help creators make a living where they don’t have to give up a portion of their revenue — like by connecting brands and creators offline or affiliate deals.
Related to this, Instagram announced during its Creator Week event it will start testing a native affiliate tool that will allow creators to recommend products and then earn commissions on those sales. Creators can also now link their merch shops to personal profiles instead of just business profiles, and by year-end, will be able to partner on merch and drops with companies like Bravado/UMG, Fanjoy, Represent and Spring.
Image Credits: Instagram
Instagram also rolled out a new “badge” for live videos which lets viewers tip creators, similar to Facebook’s Stars. Facebook also said paid online events, fan subscriptions, badges and its upcoming news products will remain free through 2023. And it rolled out new features and challenges to help creators earn additional payouts for hitting certain milestones.
Finally, Instagram in a blog post explained how its algorithm works. The post details how the app decides what to show users first, why some posts get more views than others, how Explore works and other topics.
Giphy’s Clips (GIFs with sound) are now available in the Giphy iMessage app, instead of only on the web and in its iOS app. That means you can send the…uh, videos (??)…right from your keyboard.
Image Credits: Tinder
Match-owned dating app Tinder added a way for users to block contacts. The feature requires users grant the app permission to access the phone’s contacts database, which is a bit privacy-invasive. But then users can go through their contacts and check those they want to block on Tinder. The benefit is this would allow people to block exes and abusers. But on the downside, it permits cheating as users can block partners and those who might see them and report back.
Streaming & Entertainment
YouTube will allow creators to repurpose audio from existing YouTube videos as its “Shorts” product — basically, its TikTok competitor — rolls out to more global markets.
Roblox is generating estimated revenue of $3.01 million daily on iPhone, according to data from Finbold. Clash of Clans, Candy Crush Saga, Pokémon GO and others follow. Good thing if they have to pay up over that music usage lawsuit.
Image Credits: Finbold
Apple-owned weather app Dark Sky, whose technology just powered a big iOS 15 revamp of Apple’s stock weather app, is not shutting down just yet. The company announced its iOS app, web app and API will remain online through the end of 2022, instead of 2021 as planned.
Microsoft’s Outlook email app for iOS now lets you use your voice to write emails and schedule meetings. The feature leverages Cortana, and follows the launch of a Play My Emails feature inside Outlook Mobile.
Government & Policy
President Biden revoked and replaced Trump’s actions which had targeted Chinese apps, like TikTok and WeChat. The president signed a new executive order that requires the Commerce Dept. to review apps with ties to “foreign adversaries” that may pose national security risks. Trump had previously tried to ban the apps outright, but his order was blocked by federal courts.
Google has agreed to show more mobile search apps for users to choose from on new Android phones following feedback from the European Commission. The company had been showing a choice screen where app providers bid against each other for the slot, and pay only if users download apps. DuckDuckGo and others complained the solution has not been working.
Security & Privacy
Security flaws were found in Samsung’s stock mobile apps impacting some Galaxy devices. One could have allowed for data theft through the Secure Folder app. Samsung Knox security software could have been used to install malicious apps. And a bug in Samsung Dex could have scraped data from notifications. There are no indications users were impacted and the flaws were fixed.
An App Store analysis published by The Washington Post claims nearly 2% of the top grossing apps on one day were scam apps, which cost people $48 million. They included several VPN apps that told users their iPhones were infected with viruses, a QR code reader that tricked customers into a subscription for functionality that comes with an iPhone, and apps that pretend to be from big-name brands, like Amazon and Samsung.
Multiple apps were removed from the Chinese app store for violating data collection rules, Reuters reported. The apps hailed from Sogou, iFlytek and others, and included virtual keyboards.
Funding and M&A
Mexican payments app Clip raised $250 million from SoftBank’s Latin American Fund and Viking Global Investors, valuing the business at $2 billion. The app offers a Square-like credit card reader device and others, and has begun to offer cash advances to clients.
Shopify acqui-hires the team from the augmented reality home design app Primer. The app, which will be shut down, had allowed users to visualize what tile, wallpaper or paint will look like on surfaces inside their home.
Singapore-based corporate services “super app” Osome raised $16 million in Series A funding. The app offers online accounting and other business services for SMBs. Investors include Target Global, AltaIR Capital, Phystech Ventures, S16VC and VC Peng T. Ong.
Chinese grocery delivery app Dingdong Maicai, backed by Sequoia and Tiger Global, has filed for a U.S. IPO. To date, the company has raised $1 billion.
San Francisco-based MaintainX raised $39 millionin Series B funding led by Bessemer Venture Partners for its mobile-first platform for industrial and frontline workers to help track maintenance, safety and operations.
Berlin’s Ada Health raised $90 millionin Series B funding in a round led by Leaps by Bayer, the impact investment arm of Bayer AG. The app lets users monitor their symptoms and track their health and clinical data.
Photo app Dispo confirmed its previously leaked Series A funding, which earlier reports had pegged as being around $20 million. The app had been rebranded from David’s Disposable and dropped its association with YouTuber David Dobrik, following sexual assault allegations regarding a member of the Vlog Squad. Spark Capital severed ties with Dispo as a result. Seven Seven Six and Unshackled Ventures remained listed as investors, per Dispo’s press release, but the company didn’t confirm the size of the round.
Brazilian fintech Nubank raised a $750 million extension to its Series G (which was $400 million last year) led by Berkshire Hathaway. The company offers a digital bank account accessible from an app, debit card, payments, loans, insurance and more. The funding brings the company to a $1.15 billion valuation.
Seattle-based tutoring app Kadama raised $1.7 million in seed funding led by Grishin Robotics. The app, which offering an online tutoring marketplace aimed at Gen Z, rode the remote learning wave to No. 2 in the Education category on the App Store.
Mark Cuban-based banking app Dave, which helps Americans build financial stability, is planning to go public via a SPAC launched by Chicago-based Victory Park Capital called VPC Impact Acquisition Holdings III. It also includes a $210 million private investment from Tiger Global Management.
Mobile game publisher Voodoo acquired Tel Aviv-based marketing automation platform Bidshake for an undisclosed sum. Launched in January 2020, Bidshake combines data aggregation and analytics with campaign and creative management. It will continue to operate independently.
Turntable — tt.fm
Image Credits: tt.fm on iPhone/Brian Heater
Newly launched music social network tt.fm is a Turntable.fm rival that lets you virtually hang out with friends while listening to music. To be clear, the app is not the same as Turntable.fm, which shut down in 2013 but then returned during the pandemic as people looked to connect online. While that Turntable was rebirthed by its founder Billy Chasen, Turntable – tt.fm hails from early Turntable.fm employee, now tt.fm CEO Joseph Perla. But as live events are coming back, the question now may be not which Turntable app to choose, but whether the Turnable.fm experience has missed the correct launch window…again.
The art app SketchAR previously offered artists tools to draw with AR, turn photos into AR, create AR masks for Snapchat, play games and more. With its latest update, artists can now turn their work into NFTs directly inside the app and sell it. The app, now used by nearly 500,000 users, will select a “Creator of the Week” to NFT on OpenSea. Others can create and auction their art as NFTs on-demand.
Today is Launch Day
Introducing OldOS — iOS 4 beautifully rebuilt in SwiftUI.
* Designed to be as close to pixel-perfect as possible. * Fully functional, perhaps even usable as a second OS. * Fully open source for all to learn, modify, and build on. pic.twitter.com/K0JOE2fEKM
As Apple’s annual WWDC conference wraps up, we have a whole week of developer sessions and press briefings to look back on, plus a bunch of bullet points on Apple’s various feature pages to sort through.
The result? There are a bunch of interesting features coming to iPhones in iOS 15 that Apple didn’t highlight during its public-facing keynote event on Monday.
We’re not going to list them all, as there are far too many little changes in the upcoming software updates. If you want to review the complete list, Apple has published detailed feature pages on its site.
In Friday acquisition news, Shopify shared today that they’ve acquired augmented reality startup Primer, which makes an app that lets users visualize what tile, wallpaper or paint will look like on surfaces inside their home.
In a blog post, co-founders Adam Debreczeni and Russ Maschmeyer write that Primer’s app and services will be shutting down next month as part of the deal. Debreczeni tells TechCrunch that Primer’s team of eight employees will all be joining Shopify following the acquisition.
Primer had partnered with dozens of tile and textile design brands to allow users to directly visualize what their designs would look like using their iPhone and iPad and Apple’s augmented reality platform ARKit. The app has been highlighted by Apple several times including this nice write-up by the App Store’s internal editorial team.
Terms of the deal weren’t disclosed. Primer’s backers included Slow Ventures, Abstract Ventures, Foundation Capital and Expa.
There’s been a lot of big talk about how augmented reality will impact online shopping, but aside from some of the integrations made in home design, there hasn’t been an awful lot that’s found its way into real consumer use. Shopify has worked on some of their own integrations — allowing sellers to embed 3D models into their storefronts that users can drop into physical space — but it’s clear that there’s much more room left to experiment.
At its Worldwide Developer Conference, Apple announced a significant update to RealityKit, its suite of technologies that allow developers to get started building AR (augmented reality) experiences. With the launch of RealityKit 2, Apple says developers will have more visual, audio, and animation control when working on their AR experiences. But the most notable part of the update is how Apple’s new Object Capture technology will allow developers to create 3D models in minutes using only an iPhone.
Apple noted during its developer address that one of the most difficult parts of making great AR apps was the process of creating 3D models. These could take hours and thousands of dollars.
With Apple’s new tools, developers will be able take a series of pictures using just an iPhone (or iPad or DSLR, if they prefer) to capture 2D images of an object from all angles, including the bottom.
Then, using the Object Capture API on macOS Monterey, it only takes a few lines of code to generate the 3D model, Apple explained.
Image Credits: Apple
To begin, developers would start a new photogrammetry session in RealityKit that points to the folder where they’ve captured the images. Then, they would call the process function to generate the 3D model at the desired level of detail. Object Capture allows developers to generate the USDZ files optimized for AR Quick Look — the system that lets developers add virtual, 3D objects in apps or websites on iPhone and iPad. The 3D models can also be added to AR scenes in Reality Composer in Xcode.
Apple said developers like Wayfair, Etsy and others are using Object Capture to create 3D models of real-world objects — an indication that online shopping is about to get a big AR upgrade.
Wayfair, for example, is using Object Capture to develop tools for their manufacturers so they can create a virtual representation of their merchandise. This will allow Wayfair customers to be able to preview more products in AR than they could today.
Image Credits: Apple (screenshot of Wayfair tool))
In addition, Apple noted developers including Maxon and Unity are using Object Capture for creating 3D content within 3D content creation apps, such as Cinema 4D and Unity MARS.
Other updates in RealityKit 2 include custom shaders that give developers more control over the rendering pipeline to fine tune the look and feel of AR objects; dynamic loading for assets; the ability to build your own Entity Component System to organize the assets in your AR scene; and the ability to create player-controlled characters so users can jump, scale and explore AR worlds in RealityKit-based games.
One developer, Mikko Haapoja of Shopify, has been trying out the new technology (see below) and shared some real-world tests where he shot objects using an iPhone 12 Max via Twitter.
Developers who want to test it for themselves can leverage Apple’s sample app and install Monterey on their Mac to try it out.
Apple's Object Capture on a Pineapple. One of my fav things to test Photogrammetry against. This was processed using the RAW detail setting.
Last month, Apple announced it would soon add lossless audio streaming and Spatial Audio with support for Dolby Atmos to its Apple Music subscription at no extra charge. That upgrade has now gone live, Apple announced this morning — though manynoticed the additions actually rolled out yesterday, following the WWDC keynote.
The entire Apple Music catalog of 75+ million songs will support lossless audio.
The lossless tier begins at CD quality — 16 bit at 44.1 kHz, and goes up to 24 bit at 48 kHz, Apple previously said. Audiophiles can also opt for the high-resolution lossless that goes up to 24 bit at 192 kHz. Apple has said you’ll need to use an external, USB digital-to-analog converter to take advantage of the latter — simply plugging in a pair of headphones to an iPhone won’t work.
Apple Music subscribers will be able to enable the new lossless option under Settings > Music > Audio quality. Here, you’ll be able to choose the different resolutions you want to use for different connections, including Wi-Fi, cellular, and download.
When you make your selection in Settings, iOS warns that lossless files will use “significantly more space” on your device, as 10 GB of storage would allow you to store approximately 3,000 songs at high quality, 1,000 songs with lossless, or 200 songs with high-res lossless.
Image Credits: Apple
Meanwhile, Spatial Audio will be enabled by default on hardware that supports Dolby Atmos, like Apple’s AirPods and Beats headphones with an H1 or W1 chip. The latest iPhone, iPad, and Mac models also support Dolby Atmos. Spatial Audio on Apple Music will also be “coming soon” to Android devices, Apple said.
To kick off launch, Apple Music is today rolling out new playlists designed to showcase Spatial Audio. These include:
Apple is also adding a special guide to Spatial Audio on Apple Music, which will help music listeners hear the difference. This will include tracks from artists like Marvin Gaye and The Weeknd, among others. And Apple will air a roundtable conversation about Spatial Audio featuring top sound engineers and experts, hosted by Zane Lowe at 9 am PT today on Apple Music.
Because songs have to be remastered for Dolby Atmos specifically, these guides and playlists will help music fans experience the new format without having to hunt around. Apple says it’s working with artists and labels to add more new releases and the best catalog tracks in Spatial Audio. To help on this front, Apple notes there are various initiatives underway — including doubling the number of Dolby-enabled studios in major markets, offering educational programs, and providing resources to independent artists.
Apple also said it will build music-authoring tools directly into Logic Pro. Later this year, the company plans to release an update to Logic Pro that will allow any musician to create and mix their songs in Spatial Audio for Apple Music.
During the WWDC conference today, Apple unveiled the new macOS 12 Monterey. A major feature in the macOS update is Universal Control, which builds upon the Continuity features first introduced in OS X Yosemite. For years, it’s been possible to open a news article on your iPhone and keep reading it on your MacBook, or to copy and paste a link from your iPad to your iMac. But Universal Control takes these features further.
With Universal Control, you can use a single mouse and keyboard to navigate across multiple Apple devices at once. This functionality works across more than two devices – in the demo video, the feature is used to seamlessly move across an iPad, MacBook, and iMac. Users can drag and drop files across multiple devices at once, making it possible, for example, to use a multi-screen setup while editing video on Final Cut Pro.
What’s possible in Universal Control isn’t necessarily new – this has been made possible before through third party apps. Plus, in 2019, Apple debuted Sidecar, which allowed users to connect their iPad as a second monitor for their MacBook or iMac. But, Universal Control improves upon Sidecar – and maybe renders it obsolete – by allowing users to link any Apple devices together, even if it’s not an iPad. Though this update may not be ground-breaking, it’s a useful upgrade to existing features.
Apple didn’t announce that rumored combined Apple TV device that would combine the set-top box with a HomePod speaker during its WWDC keynote, but it did announce a few features that will improve the Apple TV experience — including one that involves a HomePod Mini. Starting this fall, Apple said you’ll be able to select the HomePod Mini as the speaker for your Apple TV 4K. It also introduced a handful of software updates for Apple TV users, including a new way to see shows everyone in the family will like, and support for co-watching shows through FaceTime.
The co-watching feature is actually a part of a larger FaceTime update, which will let users stream music, TV, and screen share through their FaceTime calls. The Apple TV app is one of those that’s supported through this new system, called SharePlay. It will now include a new “Shared with You” row that highlights the shows and movies your friends are sharing, as well.
Another feature called “For All of You” will display a collection of shows and movies based on everyone’s interests within Apple TV’s interface. This is ideal you’re planning to watch something as a family — like for movie night, for example. And you can fine tune the suggestions based on who’s watching.
A new Apple TV widget is also being made available, which now includes iPad support.
And the new support for HomePod Mini will help deliver “rich, balanced sound” and “crystal clear dialog,” when you’re watching Apple TV with the Mii set up as your speakers, Apple said.
Several new Apple products announced earlier this month are now available for sale and shipping at the Apple Store and various other retailers.
The new products include the new 11-inch and 12.9-inch iPad Pro models, a revised Apple TV 4K, a completely redesigned iMac with a 24-inch screen, and a radically redesigned Siri Remote that is compatible with older Apple TV devices.
While these devices are available for order, some are in short supply, so they aren’t all necessarily shipping today.
SignTime will allow Apple’s customers to get product and retail support in sign language. [credit: Apple ]
On Wednesday, Apple announced a bunch of new accessibility features coming to iPhones, iPads, and the Apple Watch. The new features and services will roll out in the coming days, weeks, and months.
The first feature to arrive will be a new service called SignTime, which Apple says will launch tomorrow, May 20. SignTime will allow users to communicate with Apple’s customer service representatives (either AppleCare or Retail Customer Care) using sign language. The service will launch first in the US, UK, and France with American Sign Language, British Sign Language, and French Sign Language, respectively. Further, customers at Apple Stores will be able to use SignTime to get in touch with an interpreter while shopping or getting customer support without having to make an appointment in advance.
While SignTime’s arrival is right around the corner, software updates loaded with new features aimed at making Apple’s software and hardware more accessible for people with cognitive, mobility, hearing, and vision disabilities will hit Apple’s platforms sometime later this year.
If you’ve lived in a few places in your life then you probably have experienced the feeling of moving into a nice new apartment or house — a blank canvas of rooms and spaces filled with possibility. Most times, unless you’ve got that money money, you then fill it up with all of your same, old dinged up furniture.
I have had this experience a bunch over the years. When I moved out of my parent’s house, every single piece of furniture I had was thrifted, rescued or gifted. A mash-mash of centuries and styles that was well lived in the day I got it. Even as I got married and even moved much of that same furniture came with.
Eventually, much of it began to feel too out of place and we passed it on and carefully bought or made things that we felt represented our home and resonated with us. But there is still that odd piece, like that dinged up dutch modern coffee table, that we look at and remember the sticky cocktail clutter of karaoke nights in our 20’s and the —still sticky — kid’s snacks of our 30’s.
That’s where iPad is now. It’s a beautiful new monument to the engineering and hardware teams at Apple that continue to execute at an insane level year over year. But it’s filled with the still functional but feeling its age iPadOS software. And it’s getting more out of place by the day.
This writeup has to be about what Apple has currently shipped, of course. That’s what consumers are getting in the mail when they order one now. But, Apple’s Worldwide Developer’s Conference is coming in just a couple of weeks and I hope to basically review this iPad Pro all over again in a new light.
Ironically, one of the biggest hardware upgrades for this model is going to elicit a relatively muted response in me here. The M1 chip is absolutely blistering. It delivers the same performance as the M1 MacBook Pro did in benchmark tests, making Apple’s lineup more a matter of form factor and use case than raw power. But last year’s model frankly still feels just as fast in almost all of the applications that I tested and certainly in all of my daily workflows.
Yes, it’s super powerful and you’re getting the absolute latest in silicon, but upgraders won’t see any immediate difference. In some ways this is by design. In my interview last month with Apple’s John Ternus and Greg Joswiak about the iPad Pro they noted that the new unified processor strategy and the aggressively good display are about creating overhead that they hope developers will take advantage of.
The new iPad Pro cameras are pretty fantastic, both front and back are now very usable and the new front camera especially benefits from an increase in resolution and new wide-angle optics. This wide angle makes video calling a bit more relaxed and doable on iPad Pro.
That is coupled with Center Stage, Apple’s new ML-driven feature that automatically crops and centers your head and shoulders, following you around with a smooth and forgiving pan and zoom as you lean, stand and even move about a room within the view of the camera. The feature works by using machine learning frameworks to detect a person’s silhouette within the frame and then applies “camera moves” to that view as you shift in the frame. Unlike some other auto-zooming features, Center Stage feels like there is a virtual camera operator there helping you to frame yourself properly. It’s really clever and very nicely done — and it’s one of the biggest upgrades to iPad Pro usability this time around.
And yes, if you’re wondering, this does a lot to mitigate the camera placement issues on iPad Pro. The camera remains in the ‘top center’ of a vertically oriented iPad Pro, which means that it is on the ‘middle left’ of a horizontally oriented keyboard-bound setup. This has led to an awkwardness in iPad video calling. Center Stage doesn’t completely delete these issues, hand placement is still a problem at times, but it goes a long way to making it more usable. The new APIs will make this feature available to all video calling apps by the way, and there are also some slight improvements in multi-tasking which let you use multi-pane setups without blanking out your video call in the process of a Zoom.
I tested the external Thunderbolt connection with Apple’s Pro Display XDR and it works fine. The displays are very close in capability so, aside from the scaling, this arrangement could prove to be very useful for pros working in a pipeline with XDR displays for color correction purposes. The software limitation of the iPad Pro only supporting mirror mode is still in effect, alas, which makes the usability of this feature a bit suspect in most situations.
Speaking of the screen, the mini-LED driven Liquid Retina XDR display is probably the best display that’s ever shipped on a mobile computer. It’s just fantastic. The daily driving brightness is good, with an average of 600 nit max, but full screen HDR content like videos or photos allow the display to boom up to 1,000 nits average with a peak of 1,600 nits. This thing is b r i g h t. Daylight viewing of HDR content is massively improved. And this comes with inclusion of all of the standard stuff like the 120hz ProMotion features.
The 10,000 mini-LEDs in the display allow for much more precise localization of blacks (because they can turn off completely) and less bloom (though extreme tests still show it). They also provide a noticeably better edge-to-edge uniformity in brightness and improved off-axis viewing of content on the screen. It’s just better in every way. Absolute gold standard display here.
Apple’s new Magic Keyboard works essentially exactly the same as the previous version, but it now comes in white. I’m also happy to report that if you have an existing one it works completely fine on the new iPad Pro models. There was some minor uproar because Apple noted that the dimensions of the two devices were not the same so the old keyboard may not fit perfectly. Rest assured that it’s essentially the same exact fit and the functionality is identical. The only time any of it is evident is if you close it and peer very, very carefully at the open end you’ll notice that there is about 1mm less clearance between the rim of the case and the edge of the iPad Pro. Apple probably felt that it was better to over-disclose than anything here but really, it’s not an issue.
The white color is fantastic looking, especially with the silver model of iPad Pro and its white antenna window accents. It’s very 2001 (even though Kubrik’s iPads were black). I would fully, 100% expect this thing to get marred and dingy though. There’s a warning on the box that ‘color may transfer’ and I would believe it. My demo unit has not sustained any noticeable markings yet but I would guess that it’s just a matter of time.
The overall feel of the keyboard is still great, a really nice typing experience and great little piece of kit that should be factored into the price of purchase of any iPad Pro because it’s just essential.
The other side of this coin that isn’t so shiny is the iPad’s aging software. It’s just as good as it was when I wrote my review of the iPad Pro in 2020 — at which point my conclusions were ‘you can adapt to it but it could be better’. That was a year ago. As someone who has used it as my only portable machine for the last two and a half years I can tell you that this is a very long time to wait for a big leap forward in capability.
I have a very simple ask for the iPad’s software. I want to feel the same energy vivacity and pure performance for the sake of peak performance that the hardware side exhibits.
Apple’s iPad Pro hardware is performing like an athlete in peak physical condition that is out three lengths ahead. The M1 chip and mini-LED display are really untouchable – it is exhilarating to see this much excellence packed into one device.
Unfortunately the software can not cash those checks, leaving this iPad Pro to feel like a perfect house with the same old furniture.
Apple has done an incontestably incredible job with the 2021 iPad Pro’s hardware, but it needs to level the software up. As a ‘power’ user that lives on iPad Pro much of the year, I have grown used to my kludges and tic-affordances. But there needs to be some big time commitment to the iPad paradigm here. The pane-style interface currently has so many things to recommend it as a brutally fast, fluid way to work, but there is no follow through. There is no willingness to say ‘this is a new way of working and you will learn it.’
Too much of the iPad Pro’s current software leans into ‘affordance valley’. A place where users are still treated as if they aren’t capable of learning a touch-first way of working. Instead, these affordances actually do the opposite and stand in the way of progress.
This reminds me of the ‘reduce animations’ affordance circa the iOS 7 era. When Apple reinvented iOS it went way overboard in animations in order to make it super clear to the user what was happening when they were tapping around the new pane-based interface. Nothing was ‘slower’ hardware wise but the animated affordances they put in were tuned too far up and made it feel slower. Turning those animations off made the interface feel snappier and more useful almost instantly.
Apple eventually got those animations under control by conceding that maybe people were indeed ready to be more advanced touch users.
This is where the iPad Pro is currently and it’s the disparity that irks the most. This is one of the best computing hardware devices ever made, and you know it’s capable of so much more than it is currently being let do. Apple has always had an editorial point of view when it comes to software and I can appreciate that. But currently, it feels like that stance is far too conservative when it comes to iPad Pro.
That’s why I’m waiting for WWDC with bated breath. With this much high-level execution on the hardware side, you have to imagine that the time is ripe for Apple to really take the next leap forward with iPad software. When that happens and we get a solid view of Apple’s vision for the next wave of iPad work, I’ll come back to the table with another look.
The 2021 12.9-inch iPad Pro. [credit: Samuel Axon ]
Apple’s new iPad Pro is better than its immediate predecessor. It’s a little more versatile, and it’s a lot faster. Like most good sequels, it offers more of the same, but the characteristics you love have been amped up enough to grab your attention all over again.
The major storyline in this sequel is that the new iPad Pro uses the same system-on-a-chip as that found in recent Macs—the M1. This marks the first time that one of Apple’s mobile devices is running on the same silicon as its laptops and desktops. The choice of SoC also means that all the R&D effort that went into making the M1 efficient has arrived on a new platform with performance improvements in tow.
It’s fair to say that the iPad’s move to the much-talked-about M1 is not as monumental as the Mac’s. After all, the M1 isn’t as different compared to the A12Z chip that was in the prior iPad Pro as it is compared to the Mac’s Intel processors.
It seems that in the United States, at least, app developers and advertisers who rely on targeted mobile advertising for revenue are seeing their worst fears realized: Analytics data published this week suggests that US users choose to opt out of tracking 96 percent of the time in the wake of iOS 14.5.
When Apple released iOS 14.5 late last month, it began enforcing a policy called App Tracking Transparency. iPhone, iPad, and Apple TV apps are now required to request users’ permission to use techniques like IDFA (ID for Advertisers) to track those users’ activity across multiple apps for data collection and ad targeting purposes.
The change met fierce resistance from companies like Facebook, whose market advantages and revenue streams are built on leveraging users’ data to target the most effective ads at those users. Facebook went so far as to take out full-page newspaper ads claiming that the change would not just hurt Facebook but would destroy small businesses around the world. Shortly after, Apple CEO Tim Cook attended a data privacy conference and delivered a speech that harshly criticized Facebook’s business model.
As previously announced, today is the day: orders are open on the Apple Store and through other retailers for the remaining hardware products that Apple announced on April 20: the 24-inch iMac and the new iPad Pro and Apple TV 4K.
Yesterday, we reported that multiple leaks seemed to reveal a May 21 ship date for these products, and those leaks turned out to be correct. The initial ship date for all of the above was May 21, but ship estimates have slipped slightly due to demand for some products—and significantly for others.
Specifically, most configurations of the 24-inch iMac, 11-inch iPad Pro, and Apple TV 4K are currently showing ship dates between May 21 and 27, while some specific configurations of the iMac and 11-inch iPad Pro are shipping in early June. The worst case, though, is the 12.9-inch iPad Pro, which in some configurations is shipping as late as July.
The European Commission has announced that it’s issued formal antitrust charges against Apple, saying today that its preliminary view is Apple’s app store rules distort competition in the market for music streaming services by raising the costs of competing music streaming app developers.
The Commission begun investigating competition concerns related to iOS App Store (and also Apple Pay) last summer.
“The Commission takes issue with the mandatory use of Apple’s own in-app purchase mechanism imposed on music streaming app developers to distribute their apps via Apple’s App Store,” it wrote today. “The Commission is also concerned that Apple applies certain restrictions on app developers preventing them from informing iPhone and iPad users of alternative, cheaper purchasing possibilities.”
The statement of objections focuses on two rules that Apple imposes in its agreements with music streaming app developers: Namely the mandatory requirement to use its proprietary in-app purchase system (IAP) to distribute paid digital content (with the Commission noting that it charges a 30% commission fee on all such subscriptions bought via IAP); and ‘anti-steering provisions’ which limit the ability of developers to inform users of alternative purchasing options.
“The Commission’s investigation showed that most streaming providers passed this fee [Apple’s 30% cut] on to end users by raising prices,” it wrote, adding: “While Apple allows users to use music subscriptions purchased elsewhere, its rules prevent developers from informing users about such purchasing possibilities, which are usually cheaper. The Commission is concerned that users of Apple devices pay significantly higher prices for their music subscription services or they are prevented from buying certain subscriptions directly in their apps.”
Commenting in a statement, EVP and competition chief Margrethe Vestager, added: “App stores play a central role in today’s digital economy. We can now do our shopping, access news, music or movies via apps instead of visiting websites. Our preliminary finding is that Apple is a gatekeeper to users of iPhones and iPads via the App Store. With Apple Music, Apple also competes with music streaming providers. By setting strict rules on the App store that disadvantage competing music streaming services, Apple deprives users of cheaper music streaming choices and distorts competition. This is done by charging high commission fees on each transaction in the App store for rivals and by forbidding them from informing their customers of alternative subscription options.”
Apple sent us this statement in response:
“Spotify has become the largest music subscription service in the world, and we’re proud for the role we played in that. Spotify does not pay Apple any commission on over 99% of their subscribers, and only pays a 15% commission on those remaining subscribers that they acquired through the App Store. At the core of this case is Spotify’s demand they should be able to advertise alternative deals on their iOS app, a practice that no store in the world allows. Once again, they want all the benefits of the App Store but don’t think they should have to pay anything for that. The Commission’s argument on Spotify’s behalf is the opposite of fair competition.”
Spotify’s founder, Daniel Ek, has also responded to the news of the Commission’s charges against Apple with a jubilant tweet — writing: “Today is a big day. Fairness is the key to competition… we are one step closer to creating a level playing field, which is so important for the entire ecosystem of European developers.”
Today is a big day. Fairness is the key to competition. With the @EU_Commission Statement of Objections, we are one step closer to creating a level playing field, which is so important for the entire ecosystem of European developers. https://t.co/dOw1K0Qo1W
Vestager is due to hold a press conference shortly — so stay tuned for updates.
This story is developing…
A number of complaints against Apple’s practices have been lodged with the EU’s competition division in recent years — including by music streaming service Spotify; video games maker Epic Games; and messaging platform Telegram, to name a few of the complainants who have gone public (and been among the most vocal).
The main objection is over the (up to 30%) cut Apple takes on sales made through third parties’ apps — which critics rail against as an ‘Apple tax’ — as well as how it can mandate that developers do not inform users how to circumvent its in-app payment infrastructure, i.e. by signing up for subscriptions via their own website instead of through the App Store. Other complaints include that Apple does not allow third party app stores on iOS.
Apple, meanwhile, has argued that its App Store does not constitute a monopoly. iOS’ global market share of mobile devices is a little over 10% vs Google’s rival Android OS — which is running on the lion’s share of the world’s mobile hardware. But monopoly status depends on how a market is defined by regulators (and if you’re looking at the market for iOS apps then Apple has no competitors).
The iPhone maker also likes to point out that the vast majority of third party apps pay it no commission (as they don’t monetize via in-app payments). While it argues that restrictions on native apps are necessary to protect iOS users from threats to their security and privacy.
Last summer the European Commission said its App Store probe was focused on Apple’s mandatory requirement that app developers use its proprietary in-app purchase system, as well as restrictions applied on the ability of developers to inform iPhone and iPad users of alternative cheaper purchasing possibilities outside of apps.
It also said it was investigating Apple Pay: Looking at the T&Cs and other conditions Apple imposes for integrating its payment solution into others’ apps and websites on iPhones and iPads, and also on limitations it imposes on others’ access to the NFC (contactless payment) functionality on iPhones for payments in stores.
The EU’s antitrust regulator also said then that it was probing allegations of “refusals of access” to Apple Pay.
In March this year the UK also joined the Apple App Store antitrust investigation fray — announcing a formal investigation into whether it has a dominant position and if it imposes unfair or anti-competitive terms on developers using its app store.
US lawmakers have, meanwhile, also been dialling up attention on app stores, plural — and on competition in digital markets more generally — calling in both Apple and Google for questioning over how they operate their respective mobile app marketplaces in recent years.
Last month, for example, the two tech giants’ representatives were pressed on whether their app stores share data with their product development teams — with lawmakers digging into complaints against Apple especially that Cupertino frequently copies others’ apps, ‘sherlocking’ their businesses by releasing native copycats (as the practice has been nicknamed).
Back in July 2020 the House Antitrust Subcommittee took testimony from Apple CEO Tim Cook himself — and went on, in a hefty report on competition in digital markets, to accuse Apple of leveraging its control of iOS and the App Store to “create and enforce barriers to competition and discriminate against and exclude rivals while preferencing its own offerings”.
“Apple also uses its power to exploit app developers through misappropriation of competitively sensitive information and to charge app developers supra-competitive prices within the App Store,” the report went on. “Apple has maintained its dominance due to the presence of network effects, high barriers to entry, and high switching costs in the mobile operating system market.”
The report did not single Apple out — also blasting Google-owner Alphabet, Amazon and Facebook for abusing their market power. And the Justice Department went on to file suit against Google later the same month. So, over in the U.S., the stage is being set for further actions against big tech. Although what, if any, federal charges Apple could face remains to be seen.
At the same time, a number of state-level tech regulation efforts are brewing around big tech and antitrust — including a push in Arizona to relieve developers from Apple and Google’s hefty cut of app store profits.
While an antitrust bill introduced by Republican Josh Hawley earlier this month takes aim at acquisitions, proposing an outright block on big tech’s ability to carry out mergers and acquisitions. Although that bill looks unlikely to succeed, a flurry of antitrust reform bills are set to introduced as U.S. lawmakers on both sides of the aisle grapple with how to cut big tech down to a competition-friendly size.
In Europe lawmakers are already putting down draft laws with the same overarching goal.
In the EU, the Commission recently proposed an ex ante regime to prevent big tech from abusing its market power. The Digital Markets Act is set to impose conditions on intermediating platforms who are considered ‘gatekeepers’ to others’ market access.
While over in the UK, which now sits outside the bloc, the government is also drafting new laws in response to tech giants’ market power. It has said it intends to create a ‘pro-competition’ regime that will apply to platforms with so-called ‘strategic market status’ — but instead of a set list of requirements it wants to target specific measures per platform.
When Apple announced the new iPad Pro, 24-inch iMac, and Apple TV 4K models during its April 20 livestreamed event, the company said those products would launch “in the second half of May” but didn’t get more specific beyond that. Now, multiple apparent leaks—including one on Apple’s website—have pointed to a more specific date: May 21.
Prolific Apple news leaker Jon Prosser named May 21 as the launch date for some of the products, and UK retailer John Lewis’ product page for the new iPad Pro carried copy saying, “Available 21 May 2021,” as discovered by MacRumors and other Apple rumor sites.
Adding further fuel to the fire, Apple today published a short post to its Newsroom site—essentially the public-facing company blog—reminding customers that they can pre-order these products starting tomorrow, April 30. That short post didn’t say May 21—but some of the metadata on the post did. Apple has since removed the metadata referencing that date.
Apple released its Q2 2021 earnings report to investors today after the bell, and it was another huge year—so huge, in fact, that investors are concerned it’s not sustainable as the world enters a new, later phase of the pandemic.
Revenue for the quarter was $89.58 billion, a record for the March quarter, and up 54 percent year-over-year. The number surpassed investors’ and analysts’ predictions and expectations leading up to the report. Gross margin was 42.5 percent.
Apple reported double-digit growth in every product category. Mac revenue was up 70.1 percent from last year ($9.10 billion and $7.8 billion, respectively), and the iPhone was up 65.5 percent (to $47.94 billion). Both Apple CEO Tim Cook and analysts have called the iPhone 12 launch a “super cycle,” in which adoption, upgrades, and sales are particularly strong due to various factors.
Today is the day: Apple has finally released iOS 14.5 and iPadOS 14.5 worldwide after a longer-than-usual beta period. If you’re using a supported device, you should be able to find the update on the software update page in the iPhone, iPad, or iPod touch’s Settings app.
This is arguably the biggest update of the iOS 14 cycle that began with iOS 14.0 and iPadOS 14.0 on September 16 of last year. The most consequential change for many is App Tracking Transparency, a new policy whereby app developers are required to get user opt-in to track users between apps.
But iOS 14 and iPadOS 14.5 also introduce a long-needed workaround for using Face ID when wearing a mask, support for the new AirTag accessory, several changes aimed at making experiences within the software more inclusive for a diverse user base, new Siri features and voices, and changes to the Reminders, News, Music, and Podcasts apps, among other things.
Mighty Networks, a platform designed to give creators and brands a dedicated place to start and grow communities, has closed on $50 million in a Series B funding round led by Owl Ventures.
Ziff Capital Partners and LionTree Partners also participated in the financing, along with existing backers Intel Capital, Marie Forleo, Gretchen Rubin, Dan Rosensweig, Reid Hoffman, BBG Ventures and Lucas Venture Group. The investment brings Palo Alto-based Mighty Networks’ total raised since its 2017 inception to $67 million.
Mighty Networks founder and CEO Gina Bianchini — who started the company with Tim Herby and Thomas Aaron — is no stranger to building nurturing environments for community building. Previously, she was the CEO and co-founder of Ning, where she led the company’s rapid growth to three million Ning Networks created and about 100 million users around the world in three years.
With Mighty Networks, Bianchini’s goal is to build “a creator middle class” founded on community memberships, events and live online courses.
“Basically we have a platform for people to create communities the way that they would create e-commerce stores,” she told TechCrunch. “So what Shopify has done for e-commerce, we’re doing for digital subscriptions and digital payments where the value is around a community that is mastering something interesting or important together, and not just content alone.”
The company’s flagship Business Plan product is aimed at new creators with the goal of giving them an easy way to get started with digital subscriptions, Bianchini said. Established brands, organizations and successful creators use the company’s Mighty Pro plan to get everything Mighty Networks offers on their own branded iOS, iPad and Android apps.
Mighty Networks — which operates as a SaaS business — has seen impressive growth. In 2020, ARR climbed by “2.5x” while annual customer growth climbed by 200%. Customers are defined as paying creators who host their community, courses and events on their own Mighty Network. The company also saw a 400% annual growth in payments, or rather in subscriptions and payments where a creator or brand will sell a membership or an online course.
The pandemic was actually a boon to the business, as well as the fact that it launched live events last year.
“We were able to help many businesses quickly move online — from yoga studios to leadership speakers and consultants — and now that the world is coming back, they’ll be able to use the features that we’ve built into the platform from day one around finding members, events and groups near them, as well as making everything via not just the web but mobile apps,” Bianchini said.
One of the startup’s goals is to help people understand that they don’t need massive amounts of followers (such as 1 million followers on TikTok) to be successful creators. For example, a creator charging 30 people for a subscription that amounts to around $1,000 a year can still pull in $30,000 a year. So while it’s not huge, it’s certainly still substantial — hence the company’s intent to build a “creator middle class.”
Mighty Networks has more than 10,000 paying creators, brands and coaches today. Users include established creators and brands such as YouTube star Adriene Mishler, Xprize and Singularity University founder Peter Diamandis, author Luvvie Ajayi Jones, comedian Amanda Seales, Girlboss founder Sophia Amoruso and brands such as the TED conference and wellness scheduling platform MINDBODY.
“Content alone will kill the creator economy,” Bianchini said. “We can’t build a thriving creator movement on an exhausting, unfair dynamic where content creators rent audiences from big tech platforms, are required to produce a never-ending stream of content and get paid pennies for it, if they get paid at all. Creators need to own their own community on the internet, where members meet each other and get results and transformation.”
Owl Ventures Managing Director Amit Patel said his firm was impressed by Mighty Networks before it even met the company.
“No company in this space has more loyal, passionate believers, and when we saw firsthand that creators could successfully build paid communities and online courses on a Mighty Network with as few as 30 members, we wanted to be a part of unlocking this creator middle class for a million more creators,” Patel said in a written statement.
The company plans to use its new capital on product development across media types, payment options and expansion into new markets.
Earlier this month, Pico, a New York startup that helps online creators and media companies make money and manage their customer data, announced that it had launched an upgraded platform and raised $6.5 million in new funding. Essentially, the company is building what it considers to be an operating system for the creator market.
When the third minute of Apple’s first product event of 2021 ticked over and they had already made 3 announcements we knew it was going to be a packed one. In a tight single hour this week, Apple launched a ton of new product including AirTags, new Apple Card family sharing, a new Apple TV, a new set of colorful iMacs, and a purple iPhone 12 shade.
Of the new devices announced, though, Apple’s new 12.9” iPad Pro is the most interesting from a market positioning perspective.
This week I got a chance to speak to Apple Senior Vice President of Worldwide Marketing Greg Joswiak and Senior Vice President of Hardware Engineering John Ternus about this latest version of the iPad Pro and its place in the working universe of computing professionals.
In many ways, this new iPad Pro is the equivalent of a sprinter being lengths ahead going into the last lap and just turning on the afterburners to put a undebatable distance between themselves and the rest of the pack. Last year’s model is still one of the best computers you can buy, with a densely packed offering of powerful computing tools, battery performance and portability. And this year gets upgrades in the M1 processor, RAM, storage speed, Thunderbolt connection, 5G radio, new ultra wide front camera and its Liquid Retina XDR display.
This is a major bump even while the 2020 iPad Pro still dominates the field. And at the center of that is the display.
Apple has essentially ported its enormously good $5,000 Pro Display XDR down to a 12.9” touch version, with some slight improvements. But the specs are flat out incredible. 1,000 nit brightness peaking at 1,600 nits in HDR with 2,500 full array local dimming zones — compared to the Pro Display XDR’s 576 in a much larger scale.
Given that this year’s first product launch from Apple was virtual, the media again got no immediate hands on with the new devices introduced, including iPad Pro. This means that I have not yet seen the XDR display in action. Unfortunately, these specs are so good that estimating them without having seen the screen yet is akin to trying to visualize “a trillion” in your head. It’s intellectually possible but not really practical.
It’s brighter than any Mac or iOS device on the market and could be a big game shifting device for professionals working in HDR video and photography. But even still, this is a major investment to ship a micro-LED display in the millions or tens of millions of units with more density and brightness than any other display on the market.
I ask both of them why there’s a need to do this doubling down on what is already one of the best portable displays ever made — if not one of the best displays period.
“We’ve always tried to have the best display,” says Ternus. “We’re going from the best display on any device like this and making it even better, because that’s what we do and that’s why we, we love coming to work every day is to take that next big step.
“[With the] Pro Display XDR if you remember one thing we talked about was being able to have this display and this capability in more places in the work stream. Because traditionally there was just this one super expensive reference monitor at the end of the line. This is like the next extreme of that now you don’t even have to be in the studio anymore you can take it with you on the go and you can have that capability so from a, from a creative pro standpoint we think this is going to be huge.”
In my use of the Pro Display and my conversations with professionals about it one of the the common themes that I’ve heard is the reduction in overall workload due to the multiple points in the flow where color and image can be managed accurately to spec now. The general system in place puts a reference monitor very late in the production stage which can often lead to expensive and time consuming re-rendering or new color passes. Adding the Liquid Retina XDR display into the mix at an extremely low price point means that a lot more plot points on the production line suddenly get a lot closer to the right curve.
One of the stronger answers on the ‘why the aggressive spec bump’ question comes later in our discussion but is worth mentioning in this context. The point, Joswiak says, is to offer headroom. Headroom for users and headroom for developers.
“One of the things that iPad Pro has done as John [Ternus] has talked about is push the envelope. And by pushing the envelope that has created this space for developers to come in and fill it. When we created the very first iPad Pro, there was no Photoshop,” Joswiak notes. “There was no creative apps that could immediately use it. But now there’s so many you can’t count. Because we created that capability, we created that performance — and, by the way sold a fairly massive number of them — which is a pretty good combination for developers to then come in and say, I can take advantage of that. There’s enough customers here and there’s enough performance. I know how to use that. And that’s the same thing we do with each generation. We create more headroom to performance that developers will figure out how to use.
“The customer is in a great spot because they know they’re buying something that’s got some headroom and developers love it.”
The iPad Pro is now powered by the M1 chip — a move away from the A-series naming. And that processor part is identical (given similar memory configurations) to the one found in the iMac announced this week and MacBooks launched earlier this year.
“It’s the same part, it’s M1,” says Ternus. “iPad Pro has always had the best Apple silicon we make.”
“How crazy is it that you can take a chip that’s in a desktop, and drop it into an iPad,” says Joswiak. “I mean it’s just incredible to have that kind of performance at such amazing power efficiency. And then have all the technologies that come with it. To have the neural engine and ISP and Thunderbolt and all these amazing things that come with it, it’s just miles beyond what anybody else is doing.”
As the M1 was rolling out and I began running my testing, the power per watt aspects really became the story. That really is the big differentiator for M1. For decades, laptop users have been accustomed to saving any heavy or intense workloads for the times when their machines were plugged in due to power consumption. M1 is in the process of resetting those expectations for desktop class processors. In fact, Apple is offering not only the most powerful CPUs but also the most power-efficient CPUs on the market. And it’s doing it in a $700 Mac Mini, a $1,700 iMac and a $1,100 iPad Pro at the same time. It’s a pretty ridiculous display of stunting, but it’s also the product of more than a decade of work building its own architecture and silicon.
“Your battery life is defined by the capacity of your battery and the efficiency of your system right? So we’re always pushing really really hard on the system efficiency and obviously with M1, the team’s done a tremendous job with that. But the display as well. We designed a new mini LED for this display, focusing on efficiency and on package size, obviously, to really to be able to make sure that it could fit into the iPad experience with the iPad experience’s good battery life.
“We weren’t going to compromise on that,” says Ternus.
One of the marquee features of the new iPad Pro is its 12MP ultra-wide camera with Center Stage. An auto-centering and cropping video feature designed to make FaceTime calling more human-centric, literally. It finds humans in the frame and centers their faces, keeping them in the frame even if they move, standing and stretching or leaning to the side. It also includes additional people in the frame automatically if they enter the range of the new ultra-wide 12MP front-facing camera. And yes, it also works with other apps like Zoom and Webex and there will be an API for it.
I’ve gotten to see it in action a bit more and I can say with surety that this will become an industry standard implementation of this kind of subject focusing. The crop mechanic is handled with taste, taking on the characteristics of a smooth zoom pulled by a steady hand rather than an abrupt cut to a smaller, closer framing. It really is like watching a TV show directed by an invisible machine learning engine.
“This is one of the examples of some of our favorite stuff to do because of the way it marries the hardware and software right,” Ternus says. “So, sure it’s the camera but it’s also the SOC and and the algorithms associated with detecting the person and panning and zooming. There’s the kind of the taste aspect, right? Which is; how do we make something that feels good it doesn’t move too fast and doesn’t move too slow. That’s a lot of talented, creative people coming together and trying to find the thing that makes it Apple like.”
It also goes a long way to making the awkward horizontal camera placement when using the iPad Pro with Magic Keyboard. This has been a big drawback for using the iPad Pro as a portable video conferencing tool, something we’ve all been doing a lot of lately. I ask Ternus whether Center Stage was designed to mitigate this placement.
“Well, you can use iPad in any orientation right? So you’re going to have different experiences based on how you’re using it. But what’s amazing about this is that we can keep correcting the frame. What’s been really cool is that we’ve all been sitting around in these meetings all day long on video conferencing and it’s just nice to get up. This experience of just being able to stand up and kind of stretch and move around the room without walking away from the camera has been just absolutely game changing, it’s really cool.”
It’s worth noting that several other video sharing devices like the Portal and some video software like Teams already offer cropping-type follow features, but the user experience is everything when you’re shipping software like this to millions of people at once. It will be interesting to see how Center Stage stacks up agains the competition when we see it live.
With the ongoing chatter about how the iPad Pro and Mac are converging from a feature-set perspective, I ask how they would you characterize an iPad Pro vs. a MacBook buyer? Joswiak is quick to respond to this one.
“This is my favorite question because you know, you have one camp of people who believe that the iPad and the Mac are at war with one another right it’s one or the other to the death. And then you have others who are like, no, they’re bringing them together — they’re forcing them into one single platform and there’s a grand conspiracy here,” he says.
“They are at opposite ends of a thought spectrum and the reality is that neither is correct. We pride ourselves in the fact that we work really, really, really hard to have the best products in the respective categories. The Mac is the best personal computer, it just is. Customer satisfaction would indicate that is the case, by a longshot.”
Joswiak points out that the whole PC category is growing, which he says is nice to see. But he points out that Macs are way outgrowing PCs and doing ‘quite well’. He also notes that the iPad business is still outgrowing the tablets category (while still refusing to label the iPad a tablet).
“And it’s also the case that it’s not an ‘either or’. The majority of our Mac customers have an iPad. That’s an awesome thing. They don’t have it because they’re replacing their Mac, it’s because they use the right tool at the right time.
What’s very cool about what [Ternus] and his team have done with iPad Pro is that they’ve created something where that’s still the case for creative professionals too — the hardest to please audience. They’ve given them a tool where they can be equally at home using the Mac for their professional making money with it kind of work, and now they can pick up an iPad Pro — and they have been for multiple generations now and do things that, again, are part of how they make money, part of their creative workflow flow,” says Joswiak. “And that test is exciting. it isn’t one or the other, both of them have a role for these people.”
Since converting over to an iPad Pro as my only portable computer, I’ve been thinking a lot about the multimodal aspects of professional work. And, clearly, Apple has as well given its launch of a Pro Workflows team back in 2018. Workflows have changed massively over the last decade, and obviously the iPhone and an iPad, with their popularization of the direct manipulation paradigm, have had everything to do with that. In the current world we’re in, we’re way past ‘what is this new thing’, and we’re even way past ‘oh cool, this feels normal’ and we’re well into ‘this feels vital, it feels necessary.’
“Contrary to some people’s beliefs, we’re never thinking about what we should not do on an iPad because we don’t want to encroach on Mac or vice versa,” says Ternus. “Our focus is, what is the best way? What is the best iPad we can make what are the best Macs we can make. Some people are going to work across both of them, some people will kind of lean towards one because it better suits their needs and that’s, that’s all good.”
If you follow along, you’ll know that Apple studiously refuses to enter into the iPad vs. Mac debate — and in fact likes to place the iPad in a special place in the market that exists unchallenged. Joswiak often says that he doesn’t even like to say the word tablet.
“There’s iPads and tablets, and tablets aren’t very good. iPads are great,” Joswiak says. “We’re always pushing the boundaries with iPad Pro, and that’s what you want leaders to do. Leaders are the ones that push the boundaries leaders are the ones that take this further than has ever been taken before and the XDR display is a great example of that. Who else would you expect to do that other than us. And then once you see it, and once you use it, you won’t wonder, you’ll be glad we did.”
The Magic Keyboard with a 12.9-inch 2020 iPad Pro. [credit: Samuel Axon ]
Despite its apparently unwavering commitment to using the Lightning port in iPhones, Apple is not usually squeamish about ending support for old accessories and products when it heralds the latest, greatest version of something.
That’s especially apparent this week, as it’s been revealed that the new 12.9-inch iPad Pro won’t work with the Magic Keyboard Apple made for its predecessor just one year ago.
French website iGeneration was the first to cover the news, explaining that although the 2020 and 2021 12.9-inch iPad Pro are mostly similar, the new one is 0.5 mm thicker. The site claimed to have seen Apple documentation saying that the older Magic Keyboard would not be supported. AppleInsider later claimed to receive confirmation directly from Apple that this is the case.