Check out who’s coming to TC Sessions: SaaS 2021

On October 27, less than two fast-moving months away, we’re hosting TC Sessions: SaaS 2021, our first event focused exclusively on the software-as-a-service ecosystem. SaaS — the de facto business model for B2B and B2C startups and enterprises alike — shows no sign of slowing down.

This is a prime opportunity to hear and learn from the industry’s major players, thought leaders and, frankly, some of the coolest creators around the globe. It’s more than just listening — it’s engaging with speakers during Q&As and networking with founders, CEOs and investors from major companies.

Pro Ka-ching Tip: Want to save $100 on the price of admission? Yeah, you do. Simply buy an early-bird SaaS pass before the prices go up on October 1 at 11:59 pm (PT).

So, let’s get to it. here are just some of the leading voices and companies coming to TC Sessions: SaaS to share their insight, actionable tips and hard-won advice.

Kathy Baxter is the principal architect for the ethical AI practice at Salesforce. She also has more than 20 years under her belt as a software architect. We’re going to tap into her deep expertise for a panel discussion on AI’s growing role in software today, as well as the implications of using AI in your software service as it becomes a mainstream part of the SaaS development process.

Javier Soltero is the VP and GM in charge of Google Workspace, which has significantly more than 2 billion users. Productivity apps like Gmail, Google Calendar and Google Drive are a big part of SaaS, and Soltero joins us for an interview about the role Google Workspace plays in the Google cloud strategy.

Jared Spataro is the corporate VP in charge of Microsoft 365 — arguably one of the most successful SaaS products ever. He was part of the great shift from on prem to the cloud, and he’ll join us to talk about how Microsoft made that move and what it’s done for the company.

Casey Aylward, a principal at Costanoa Ventures, concentrates on early-stage enterprise startups. Kobie Fuller, a partner at Upfront Ventures, focuses on SaaS, AR and VR. Sarah Guo, a partner at Greylock, concentrates on AI, cybersecurity, infrastructure and the future of work. This group of prestigious VCs will panel-up to discuss what they look for when they invest in SaaS startups.

Be sure to check out the TC Sessions: SaaS 2021 agenda — we’ll add more exciting panels, interviews, speaker Q&As and breakout sessions over the next few weeks. Register here to receive updates with the latest additions to the day’s events.

TC Sessions: SaaS is a ripe networking opportunity. Consider this list of just some of the major companies that will be in the house. Whether you’re looking for potential customers, investors, partnerships or some other creative collaboration, you’ll have ample time to network with leaders from the foremost SaaS players.

  • Adobe
  • CBRE
  • FedEx
  • McKinsey & Company
  • Moody’s Analytics
  • SAP
  • Shell Ventures
  • SONY
  • Verizon Ventures

TC Sessions: SaaS 2021, takes place on October 27, and this is your chance to learn from and network with the seriously successful movers, shakers and unicorn makers of the SaaS world. Grab your early bird pass before October 1 at 11:59 pm (PT), and you’ll save $100.

Is your company interested in sponsoring or exhibiting at TC Sessions: SaaS 2021? Contact our sponsorship sales team by filling out this form.

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Announcing the agenda for TechCrunch Sessions: SaaS

TechCrunch Sessions is back!

On October 27, we’re taking on the ferociously competitive field of software as a service (SaaS), and we’re thrilled to announce our packed agenda, overflowing with some of the biggest names and most exciting startups in the industry. And you’re in luck, because $75 early-bird tickets are still on sale — make sure you book yours so you can enjoy all the agenda has to offer and save $100 bucks before prices go up!

Throughout the day, you can expect to hear from industry experts, and take part in discussions about the potential of new advances in data, open source, how to deal with the onslaught of security threats, investing in early-stage startups and plenty more.

We’ll be joined by some of the biggest names and the smartest and most prescient people in the industry, including Javier Soltero at Google, Kathy Baxter at Salesforce, Jared Spataro at Microsoft, Jay Kreps at Confluent, Sarah Guo at Greylock and Daniel Dines at UiPath.

You’ll be able to find and engage with people from all around the world through world-class networking on our virtual platform — all for $75 and under for a limited time with even deeper discounts for nonprofits and government agencies, students and up-and-coming founders!

Our agenda showcases some of the powerhouses in the space, but also plenty of smaller teams that are building and debunking fundamental technologies in the industry. We still have a few tricks up our sleeves and will be adding some new names to the agenda over the next month, so keep your eyes open.

In the meantime, check out these agenda highlights:

Survival of the Fittest: Investing in Today’s SaaS Market
with Casey Aylward (Costanoa Ventures), Kobie Fuller (Upfront) and Sarah Guo (Greylock)

  • The venture capital world is faster, and more competitive than ever. For investors hoping to get into the hottest SaaS deal, things are even crazier. With more non-traditional money pouring into the sector, remote dealmaking now the norm, and an increasingly global market for software startups, venture capitalists are being forced to shake up their own operations, and expectations. TechCrunch sits down with three leading investors to discuss how they are fighting for allocation in hot deals, what they’ve changed in their own processes, and what today’s best founders are demanding.

Data, Data Everywhere
with Ali Ghodsi (Databricks)

  • As companies struggle to manage and share increasingly large amounts of data, it’s no wonder that Databricks, whose primary product is a data lake, was valued at a whopping $28 billion for its most recent funding round. We’re going to talk to CEO Ali Ghodsi about why his startup is so hot and what comes next.

SaaS Security, Today and Tomorrow
with Edna Conway (Microsoft), Olivia Rose (Amplitude)

  • Enterprises face a constant stream of threats, from nation states to cybercriminals and corporate insiders. After a year where billions worked from home and the cloud reigned supreme, startups and corporations alike can’t afford to stay off the security pulse. Find out what SaaS startups need to know about security now, and in the future.

Automation’s Moment Is Now
with Daniel Dines (UiPath), Laela Sturdy (CapitalG), and Dave Wright (ServiceNow)

  • One thing we learned during the pandemic is the importance of automation, and that’s only likely to be more pronounced as we move forward. We’ll be talking to UiPath CEO Daniel Dines, Laela Sturdy, an investor at CapitalG and Dave Wright from ServiceNow about why this is automation’s moment.

Was the Pandemic Cloud Productivity’s Spark
with Javier Soltero (Google)

  • One big aspect of SaaS is productivity apps like Gmail, Google Calendar and Google Drive. We’ll talk with executive Javier Soltero about the role Google Workspace plays in the Google cloud strategy.

The Future is Wide Open
with Abby Kearns (Puppet), Aghi Marietti (Kong), and Jason Warner (Redpoint)

  • Many startups today have an open source component, and it’s no wonder. It builds an audience and helps drive sales. We’ll talk with Abby Kearns from Puppet, Augusto “Aghi” Marietti from Kong and Jason Warner an investor at Redpoint about why open source is such a popular way to build a business.

How Microsoft Shifted from on Prem to the Cloud
with Jared Spataro (Microsoft)

  • Jared Spataro has been with Microsoft for over 15 years and he was a part of the shift from strictly on prem software to one that is dominated by the cloud. Today he runs one of the most successful SaaS products out there, and we’ll talk to him about how Microsoft made that shift and what it’s meant to the company.

How Startups are Turning Data into Software Gold
with Jenn Knight (Agentsync), Barr Moses (Monte Carlo), and Dan Wright (DataRobot)

  • The era of big data is behind us. Today’s leading SaaS startups are working with data, instead of merely fighting to help customers collect information. We’ve collected three leaders from three data-focused startups that are forging new markets to get their insight on how today’s SaaS companies are leveraging data to build new companies, attack new problems, and, of course, scale like mad.

What Happens After Your Startup is Acquired
with Jyoti Bansal (Harness), Nick Mehta (GainSight)

  • We’ll speak to three founders about the emotional upheaval of being acquired and what happens after the check clears and the sale closes. Our panel includes Jyoti Bansal who founded AppDynamics, Jewel Burkes Solomon, who founded Partpic and Nick Mehta from GainSight.

How Confluent Rode the Open Source Wave to IPO
with Jay Kreps (Confluent)

  • Confluent, the streaming platform built on top of Apache Kafka, was born out of a project at LinkedIn and rode that from startup to IPO. We’ll speak to co-founder and CEO Jay Kreps to learn about what that journey was like.

We’ll have more sessions and names shortly, so stay tuned. But get excited in the meantime, we certainly are.

Pro tip: Keep your finger on the pulse of TC Sessions: SaaS. Get updates when we announce new speakers, add events and offer ticket discounts.

Why should you carve a day out of your hectic schedule to attend TC Sessions: SaaS? This may be the first year we’ve focused on SaaS, but this ain’t our first rodeo. Here’s what other attendees have to say about their TC Sessions experience.

“TC Sessions: Mobility offers several big benefits. First, networking opportunities that result in concrete partnerships. Second, the chance to learn the latest trends and how mhttps://techcrunch.com/2021/06/24/databricks-co-founder-and-ceo-ali-ghodsi-is-coming-to-tc-sessions-saas/obility will evolve. Third, the opportunity for unknown startups to connect with other mobility companies and build brand awareness.” — Karin Maake, senior director of communications at FlashParking.

“People want to be around what’s interesting and learn what trends and issues they need to pay attention to. Even large companies like GM and Ford were there, because they’re starting to see the trend move toward mobility. They want to learn from the experts, and TC Sessions: Mobility has all the experts.” — Melika Jahangiri, vice president at Wunder Mobility.

TC Sessions: SaaS 2021 takes place on October 27. Grab your team, join your community and create opportunity. Don’t wait — jump on the early bird ticket sale right now.

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UIPath CEO Daniel Dines is coming to TC Sessions: SaaS to talk RPA and automation

UIPath came seemingly out of nowhere in the last several years, going public last year in a successful IPO during which it raised over $527 million. It raised $2 billion in private money prior to that with its final private valuation coming in at an amazing $35 billion. UIPath CEO Daniel Dines will be joining us on a panel on automation at TC Sessions: Saas on October 27th.

The company has been able capture all this investor attention doing something called Robotic Process Automation, which provides a way to automate a series of highly mundane tasks. It has become quite popular, especially to help bring a level of automation to legacy systems that might not be able to handle more modern approaches to automation involving artificial intelligence and machine learning. In 2019 Gartner found that RPA was the fastest growing category in enterprise software.

In point of fact,  UIPath didn’t actually come out of nowhere. It was founded in 2005 as a consulting company and transitioned to software over the years. The company took its first VC funding, a modest $1.5 million seed round in 2015, according to Crunchbase data.

As RPA found its market, the startup began to take off, raising gobs of money including a $568 million round in April 2019 and $750 million in its final private raise in February 2021.

Dines will be appearing on a panel discussing the role of automation in the enterprise. Certainly, the pandemic drove home the need for increased automation as masses of office workers moved to work from home, a trend that is likely to continue even after the pandemic slows.

As the RPA market leader, he is uniquely positioned to discuss how this software and other similar types will evolve in the coming years and how it could combine with related trends like no-code and process mapping. Dines will be joined on the panel by investor Laela Sturdy from Capital G and ServiceNow’s Dave Wright where they will discuss the state of the automation market, why it’s so hot and where the next opportunities could be.

In addition to our discussion with Dines, the conference will also include Databricks’ Ali Ghodsi, Salesforce’s Kathy Baxter and Puppet’s Abby Kearns, as well as investors Casey Aylward and Sarah Guo, among others. We hope you’ll join us. It’s going to be a stimulating day.

Buy your pass now to save up to $100. We can’t wait to see you in October!

Is your company interested in sponsoring or exhibiting at TC Sessions: SaaS 2021? Contact our sponsorship sales team by filling out this form.

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Reserve your demo table at TC Sessions: SaaS 2021 today

One of the most important goals for any early-stage startup venture is gaining exposure for your company and product. As much as we love the mantra, “if you build it, they will come,” it’s gonna take more than that to make your Field of Dreams come true.

Are you a founder of an early-stage SaaS startup? Then grab this opportunity to showcase your innovative tech and talent to the major movers, shakers, investors and makers around the world at TC Sessions: SaaS 2021 on October 27. Talk about a targeted audience.

Buy a Startup Exhibitor Package and spend a full day exhibiting to your exact target audience. Whether you’re searching for media coverage, investors, customers, engineers or collaborators, hang your virtual shingle to promote your brand and make the connections that can move you closer to achieving your business goals.

Your SaaS Startup Exhibitor Package costs $299 and includes a virtual booth, complete with lead-gen capabilities, four full-access event passes, breakout sessions, CrunchMatch — our AI-powered networking platform — and videos-on-demand. That last one comes in handy if you miss any of the live-stream presentations.

Sweet bonus: The four passes that come with your Exhibitor Package include a free, one-month subscription to Extra Crunch, our members-only program featuring exclusive daily articles for founders and startup teams.

You’ll receive access to the event attendee list — including media outlets —about a week before TC Sessions: SaaS begins. Fire up CrunchMatch, send out meeting invitations and get those RSVPs lined up in advance. Schedule 1:1 product demos, pitch investors, interview prospective employees or come up with your own creative ways to promote your startup.

Exhibiting at TC Sessions: SaaS might help you connect with someone like Rachael Wilcox, a creative producer at Volvo Cars. Wilcox makes it her practice to attend as many TechCrunch events in a year as she can. In 2020 alone, she attended TC Sessions: Mobility, TC Sessions: Robotics/AI and Disrupt.

“I’m never disappointed when I attend TechCrunch events. Whether from the smallest startup all the way up to a Google, I always find someone or something surprising that makes me say, ‘Oh, I didn’t know about that.’”

Our event agenda isn’t quite ready for prime time, but here are just a few of the SaaS leaders who will grace our interactive stage to share insights, actionable advice and answers to your most pressing questions.

We’re talking folks like Kathy Baxter, principal architect for the ethical AI practice at Salesforce, Monte Carlo co-founder and CEO, Barr Moses and Javier Soltero, Google’s VP and GM in charge of Workspace.

Do you know — or are you — someone who wants to share their SaaS expertise? TechCrunch editorial is accepting speaker/ demo recommendations. Submit your application here.

TC Sessions: SaaS 2021 takes place on October 27. Buy a Startup Exhibitor Package and promote your Field of Dreams to the people who can help make them come true.

Is your company interested in sponsoring or exhibiting at TC Sessions: SaaS 2021? Contact our sponsorship sales team by filling out this form.

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Salesforce’s Kathy Baxter is coming to TC Sessions: SaaS to talk AI

As the use of AI has grown and developed over the last several years, companies like Salesforce have tried to tap into it to improve their software and help customers operate faster and more efficiently. Kathy Baxter, principal architect for the ethical AI practice at Salesforce will be joining us at TechCrunch Sessions: SaaS on October 27th to talk about the impact of AI on SaaS.

Baxter, who has more than 20 years of experience as a software architect, joined Salesforce in 2017 after more than a decade at Google in a similar role. We’re going to tap into her expertise on a panel discussing AI’s growing role in software.

Salesforce was one of the earlier SaaS adherents to AI, announcing its artificial intelligence tooling, which the company dubbed Einstein, in 2016. While the positioning makes it sound like a product, it’s actually much more than a single entity. It’s a platform component, which the various pieces of the Salesforce platform can tap into to take advantage of various types of AI to help improve the user experience.

That could involve feeding information to customer service reps on Service Cloud to make the call move along more efficiently, helping salespeople find the customers most likely to close a deal soon in the Sales Cloud or helping marketing understand the optimal time to send an email in the Marketing Cloud.

The company began building out its AI tooling early on with the help of 175 data scientists and has been expanding on that initial idea since. Other companies, both startups and established companies like SAP, Oracle and Microsoft have continued to build AI into their platforms as Salesforce has. Today, many SaaS companies have some underlying AI built into their service.

Baxter will join us to discuss the role of AI in software today and how that helps improve the operations of the service itself, and what the implications are of using AI in your software service as it becomes a mainstream part of the SaaS development process.

In addition to our discussion with Baxter, the conference will also include Databricks’ Ali Ghodsi, UiPath’s Daniel Dines, Puppet’s Abby Kearns, and investors Casey Aylward and Sarah Guo, among others. We hope you’ll join us. It’s going to be a stimulating day.

Buy your pass now to save up to $100, and use CrunchMatch to make expanding your empire quick, easy and efficient. We can’t wait to see you in October!

Is your company interested in sponsoring or exhibiting at TC Sessions: SaaS 2021? Contact our sponsorship sales team by filling out this form.

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