Aunt Jemima Has a New Name After 131 Years: The Pearl Milling Company

Quaker Oats announced it would drop the name Aunt Jemima last summer after the killing of George Floyd and the widespread protests over racial inequality.

#advertising-and-marketing, #aunt-jemima-milling-co, #black-people, #containers-and-packaging, #discrimination, #names-organizational, #pearl-milling-company, #pepsico-inc, #quaker-oats-co, #race-and-ethnicity

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Trader Joe’s Defends Product Labels Criticized as Racist

The company had previously said the names of international-themed products that were intended to promote inclusiveness, such as Trader José and Trader Ming’s, “may now have the opposite effect.”

#aunt-jemima-milling-co, #customer-relations, #labeling-and-labels-product, #police-brutality-misconduct-and-shootings, #quaker-oats-co, #supermarkets-and-grocery-stores, #trader-joes

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Overlooked No More: Nancy Green, the ‘Real Aunt Jemima’

A nanny and cook, she played the part as the pancake flour company that employed her perpetuated a racial stereotype. She died 97 years ago in Chicago.

#advertising-and-marketing, #aunt-jemima-milling-co, #biographical-information, #black-people, #cooking-and-cookbooks, #green-nancy-1834-1923, #illinois, #pancakes, #pepsico-inc, #quaker-oats-co, #race-and-ethnicity, #trademarks-and-trade-names

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Aunt Jemima Is Gone, Time to End Other Racist Branding

Companies and sports teams are trying to correct America’s painful history of overtly hurtful advertising. But not all.

#advertising-and-marketing, #aunt-jemima-milling-co, #black-lives-matter-movement, #black-people, #cleveland-indians, #discrimination, #mascots, #native-americans, #navajo-indians, #quaker-oats-co, #race-and-ethnicity, #slants-music-group, #trademarks-and-trade-names, #united-states

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Quaker to Change Aunt Jemima Name and Image Over ‘Racial Stereotype’

Quaker Oats, which owns the 131-year-old brand, said it would change the packaging as it worked “to make progress toward racial equality.”

#advertising-and-marketing, #aunt-jemima-milling-co, #black-lives-matter-movement, #black-people, #discrimination, #george-floyd-protests-2020, #pepsico-inc, #quaker-oats-co, #symbols

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