The Noodles You Need

Lean on Judy Kim’s cool chile-oil noodles recipe all summer long.

#content-type-service, #cooking-and-cookbooks, #recipes

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14 Strawberry Recipes Our Readers Make Over and Over Again

There are so many ways to enjoy the ruby-red summer berry, but these are the recipes that received top marks from our readers.

#cooking-and-cookbooks, #recipes, #strawberries

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This Pasta Is Inspired

Eric Kim’s asparagus pasta is run through with a subtle seaweed flavor, and finished with an irresistible onion-cream sauce.

#content-type-service, #cooking-and-cookbooks, #recipes

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A Coconut Cake for the Ages

This gâteau d’Hélène recipe from the 1970s is just as elegant and delicious today as it was decades ago.

#bakeries-and-baked-products, #cooking-and-cookbooks, #french-food-cuisine, #recipes

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15 Cookout Side Dishes That Will Steal the Show

Wow your friends and family with slaws, salads and braises that don’t shy away from flavor.

#barbecue, #cooking-and-cookbooks, #picnics, #recipes

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The 100-Pound Fruit That Vegans Love

The jackfruit is perfect for a meatless meal, especially this spicy and tangy sabzi from West Bengal.

#cooking-and-cookbooks, #gujarat-state-india, #recipes, #veganism

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Cooking Class | Roxane Gay

This chicken Milanese is always a hit with Gay’s wife.

#cooking-and-cookbooks, #poultry, #recipes

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One of Roxane Gay’s Go-To Recipes

A slight spin on Melissa Clark’s chicken Milanese has become a mainstay in the author’s kitchen.

#clark-melissa, #cooking-and-cookbooks, #gay-roxane, #poultry, #recipes

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I’m Done With Brunch, but I’ll Always Crave Big-Batch Ranchero

I’ve made this huevos rancheros sauce 1,000 times for my restaurant. I still love it, even though I’ll never crank it out again.

#cooking-and-cookbooks, #new-york-city, #prune-manhattan-ny-restaurant, #recipes

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Just-Right Recipes

These are the meals of the moment: glazed tofu with chile and star anise, crispy grains and halloumi, and chicken katsu.

#content-type-service, #cooking-and-cookbooks, #recipes

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Eid al-Fitr Celebrated Through Distinct Family Recipes

As the poet and writer Kima Jones prepared for Eid al-Fitr, she used it as a time to connect to herself, her ancestors and her family through food.

#cooking-and-cookbooks, #eid-al-fitr, #holidays-and-special-occasions, #muslims-and-islam, #recipes

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Authentically American Red-Cooked Short Ribs, by Way of Taiwan

These family style beef short ribs were inspired by a cross-cultural Texas childhood.

#beef, #chinese-food-cuisine, #cooking-and-cookbooks, #recipes, #taiwan, #texas

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Our 11 Best Chocolate Chip Cookie Recipes

We’ve published many takes on the classic treat over the years, but these are the ones our readers return to again and again.

#chocolate, #cookies, #cooking-and-cookbooks, #recipes

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16 Grilling Recipes You’ll Want to Make All Summer Long

Cookouts are making a comeback, and these never-fail recipes will guarantee your best get-together yet.

#content-type-service, #cooking-and-cookbooks, #grilling-cooking, #recipes, #vegetables

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Epicurious Drops Beef Recipes to Fight Climate Change

The popular cooking website will not publish new beef recipes over concerns about climate change. “We think of this decision as not anti-beef but rather pro-planet,” an article said.

#beef, #cooking-and-cookbooks, #epicurious-web-site, #global-warming, #greenhouse-gas-emissions, #livestock, #meat, #recipes, #sustainable-living

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With No Frills or Celebrities, Cookpad Is a Global Go-To for Recipes

Born in Japan and a hit around the world, the recipe-sharing site has been less successful in America. Yet it has a small, fervent following among immigrants.

#computers-and-the-internet, #cooking-and-cookbooks, #cookpad, #google-inc, #immigration-and-emigration, #japanese-food-cuisine, #mobile-applications, #recipes

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You’re Going to Love This Pasta

Hetty McKinnon swaps spaghetti for rice in her umami-rich mushroom stir-fry.

#cooking-and-cookbooks, #recipes

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12 Stellar Recipes for Your Next Outdoor Hang

These dips, salads, tarts and more taste great — and will stand up to an afternoon out.

#cooking-and-cookbooks, #parks-and-other-recreation-areas, #picnics, #recipes

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These Chiles Rellenos Are Absurdly Delicious

Roasted, filled with queso fresco, fried in an egg batter and simmered in salsa — these stuffed peppers are worth the effort.

#chili-peppers, #cooking-and-cookbooks, #recipes

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16 Asparagus Recipes That Positively Scream Spring

After a particularly long winter, these bright, fresh recipes will have you clamoring to eat greens.

#asparagus, #cooking-and-cookbooks, #recipes, #salads, #vegetables

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A Classic Venetian Dish That Doesn’t Need Improvement

With some trepidation, Gabrielle Hamilton puts her own spin on risi e bisi — rice and peas.

#cooking-and-cookbooks, #italy, #peas, #recipes, #vegetables, #zucchini

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Pan-Seared Gnocchi and Other Brilliant Ideas

These five recipes are full of smart moments and vibrant flavor.

#content-type-service, #cooking-and-cookbooks, #recipes

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The Unsung Influence of a Pioneering Food Journalist

Jane Nickerson made Craig Claiborne possible and put the cheeseburger on the map. Her recipe for lime pie is a taste of Florida sunshine.

#claiborne-craig, #cooking-and-cookbooks, #florida, #food, #pies, #recipes

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The 17 Best Recipes Our Food Staff Cooked Last Month

In March, the staff of the Food section and NYT Cooking made the most of early spring produce, while leaning in to easy and hearty favorites.

#cooking-and-cookbooks, #quarantine-life-and-culture, #recipes, #spring-season

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21 Easy Easter Dinner Recipes

Celebrate the holiday with these delightful, low-fuss dishes.

#cooking-and-cookbooks, #recipes

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From Zac Posen, a Rich and Briny Pasta for Spring

Having long found inspiration in the kitchen, the designer shares a recipe for uni spaghetti that he perfected after a trip to Sardinia.

#cooking-and-cookbooks, #fashion-and-apparel, #pasta, #posen-zac, #quarantine-life-and-culture, #recipes, #sardinia-italy

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How to Pretend You’re in New Orleans Tonight

The Crescent City is the kind of place you daydream about long after you’re gone. Here are a few ways to be there in spirit.

#alcoholic-beverages, #bars-and-nightclubs, #big-freedia, #bolden-buddy-1877-1931, #books-and-literature, #bourdain-anthony, #cooking-and-cookbooks, #coronavirus-2019-ncov, #jazz, #mardi-gras, #music, #new-orleans-la, #recipes, #travel-and-vacations

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The Joy of Cooking With a Donabe

The Japanese clay vessel is perfect for hot pots like this chicken-meatball nabe.

#clay, #cooking-and-cookbooks, #japan, #los-angeles-calif, #recipes

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A Lamb Tagine, Sweetened With Dates, for the First Days of Spring

The woodworker Sophie Sellu brings the same patience and care with which she makes her wares to this cherished recipe.

#cooking-and-cookbooks, #dates-fruit, #lamb, #recipes, #sellu-sophie, #squash-vegetable

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Our 21 Most Popular Recipes on Instagram

The most-viewed posts on our social media accounts tell the story of what our readers cooked this past year.

#cooking-and-cookbooks, #instagram-inc, #recipes

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What Our Food Staff Cooked Last Month

In February, we leaned into comfort food: Winter squash curry, crispy tofu, the creamiest scrambled eggs and more.

#cooking-and-cookbooks, #recipes

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A No-Recipe Recipe Manifesto

Trust yourself, follow the prompt and wing it. You don’t need a recipe to create a fantastic dinner.

#pork, #potatoes, #quarantine-life-and-culture, #recipes

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How TikTok Helped a Finnish Baked Feta Pasta Go Viral

Cheese suppliers have been swept up in the video recipe phenomenon known as baked feta pasta.

#cheese, #cooking-and-cookbooks, #quarantine-life-and-culture, #recipes, #social-media, #tiktok-bytedance

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17 Freezer-Friendly Desserts for Anytime Sweets

Your future self will be grateful for instant homemade treats from your own kitchen.

#bakeries-and-baked-products, #cooking-and-cookbooks, #desserts, #food, #recipes

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This Is How You Get the Best Scrambled Eggs

J. Kenji López-Alt wants perfect weekday eggs without the fuss. For that, he employs this brilliant technique.

#content-type-service, #cooking-and-cookbooks, #eggs, #recipes

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Here’s What Our Food Staff Makes When (Almost) Too Tired to Cook

It may come as no surprise: The list includes a lot of low-effort pasta, rice, eggs, toast — and anchovies.

#anchovies, #cooking-and-cookbooks, #eggs, #kimchi-south-korean-food, #pasta, #pizza, #quarantine-life-and-culture, #recipes, #rice

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Say It With Carbonara

You could say “I love you” with chocolate, but isn’t a bacony, eggy, cheesy pasta so much better?

#cooking-and-cookbooks, #recipes

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TikTok partners with Whisk to pilot a recipe-saving feature on food videos

TikTok is expanding its integrations with third-party services, with the launch of a test that allows creators in the food space to link directly to recipes found on the Whisk app. This is being made possible by way of a new “recipe” button overlaid on related TikTok food videos. The feature makes a TikTok cooking video more actionable as it encourages viewers to not just watch the content, but also take the next step to save the content for later use.

The new button could also potentially drive significant traffic to Whisk — especially if a particular recipe went viral — like the “TikTok Pasta” videos have, in recent days.

The addition is being made available in partnership with Whisk and is currently in “alpha testing,” TikTok confirmed to TechCrunch. TikTok says its also worked with Whisk to help identify food content creators who could serve as the first adopters of the new functionality.

We found the feature in action on one of TikTok’s top food creators profiles, The Korean Vegan, aka Joanne L. Molinaro.

Image Credits: TikTok screenshot

 

The button was also first spotted by social media consultant Matt Navarra on the @feelgoodfoodie TikTok account.

The way the feature works, from the TikTok viewer’s side, is fairly simple.

A user who’s in the test group may come across a video on the app that includes the new button that reads: “See full recipe.” The button appears just above the creator name and video description on the bottom left of the screen  — the same spot where the “Green Screen” button would otherwise appear. When tapped, you’re directed to a Whisk page where you can view the recipe photos, ingredients, and choose to save the recipe to your own collection, if you’re a Whisk user.

This all takes place while still inside the TikTok app.

On the creator’s side, adding the recipe button to a video is done during the posting workflow via a new “add link” option.

The ability to add a “save recipe” feature to a TikTok video wouldn’t necessarily have to be limited to food content creators, however. Whisk allows anyone to create a recipe community on its platform, which means people can grow their followings simply by curating their favorite recipes around some sort of category or theme — like Instant Pot meals or favorite smoothie ideas or comfort baking, for example.

Image Credits: Whisk

Whisk has also been working more recently to expand its recipe communities to serve as a home for curators and creators alike by allowing them to point to their websites, if they have one, or link out to their social media profiles, including Instagram, YouTube, and of course, TikTok.

The idea is that fans would view the content on social media and be inspired, then visit Whisk as the next step in terms of saving the recipe, creating a shopping list, or actually trying the recipe at home. This sort of “actionable” content could present a challenge to Pinterest, which has been expanding into short-form video through Story Pins. The feature allows Pinterest creators to share video content in the tappable “story” format — including recipe and cooking videos.

Pinterest hoped to use Story Pins as a way to differentiate its short-form videos from rivals, noting during its earnings last week that Story Pins are “not as focused on entertainment,” but rather “what the Pinner could do to enrich their own lives.”

TikTok’s selection of Whisk as a new partner makes sense as the recipe app has gained a rapid following since its late 2019 launch. Today, Whisk sees over 1.5 million interactions per month on its platform. It also just won a “Best of 2020″ Google Play award.

Whisk’s TikTok button, however, is not the first integration of its kind.

Last month, learning platform Quizlet announced a similar TikTok feature aimed at creators in the education space. In its case, the buttons overlaid on top of videos would link directly to Quizlet’s study sets, like its digital flashcards. At the time, it wasn’t clear that the new Quizlet feature was a part of a larger effort to connect TikTok videos more directly with related apps and services — an addition that could lead to an expansion in TikTok content and, perhaps, influencer sponsorships, further down the road.

There’s potential for TikTok to form other partnerships like this as well, given the app’s ability to drive trends across a number of content categories, effectively becoming the video alternative to Pinterest’s image bookmarking site.

At year-end, for example, TikTok published lists of 2020’s “top trends” in cooking, music, beauty, and style. On the style front, TikTok already ran a livestreamed video shopping pilot with Walmart that used influencers to drive purchases, demonstrating the potential in connecting video inspiration to consumer action in an even more timely fashion.

#apps, #cooking, #creators, #media, #mobile, #partnership, #pilot, #recipes, #social-media, #tiktok, #video, #whisk

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19 Easy Recipes for Valentine’s Day

Love means never having to spend hours cooking a special meal.

#cooking-and-cookbooks, #recipes, #valentines-day

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The Birria Boom Is Complicated, but Simply Delicious

With infinite variations, the regional Mexican stew is now a social-media star in Los Angeles and beyond.

#bestia-los-angeles-calif-restaurant, #centeno-josef, #cooking-and-cookbooks, #food-trucks-and-vendors, #instagram-inc, #mexican-food-cuisine, #recipes, #tacos, #teddys-red-tacos-los-angeles-calif-restaurant, #tiktok-bytedance

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Make Bath Bombs At Home

Your first batch of scent, salt and fizz may not be beautiful, but you’ll know exactly what you’re introducing to your tub.

#bath-bomb, #bath-salts, #content-type-service, #quarantine-life-and-culture, #recipes

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How to Downscale Your Super Bowl Spread

You probably won’t be watching with a crowd, but you can still have wings, dip and a sub-style sandwich to eat during the game.

#cooking-and-cookbooks, #quarantine-life-and-culture, #recipes, #super-bowl

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A Roast Chicken Perfected Over Generations

The fashion designer Peter Som’s most cherished family recipe has only gotten better with time.

#cooking-and-cookbooks, #fashion-and-apparel, #poultry, #recipes, #som-peter

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Treat Yourself to a Parisian Aperitif That Is Easy to Make at Home

In France, savory cakes salé are served as a light nibble before dinner. They’re remarkably versatile and come together in a snap.

#bakeries-and-baked-products, #cakes, #cooking-and-cookbooks, #french-food-cuisine, #recipes

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Simple Soup Recipes

With this foundation of vegetables and water, delicious, homemade soup doesn’t have to be complicated. Adding personality is up to you.

#content-type-service, #cooking-and-cookbooks, #quarantine-life-and-culture, #recipes, #soups

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The Dreamiest Ricotta Gnocchi

Mark Bittman’s recipe is tender and perfect, served with browned butter, fresh basil and burst cherry tomatoes.

#cooking-and-cookbooks, #recipes

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A Kitchen Resolution Worth Making: Follow the Recipe Exactly

Home cooks often tweak dishes, but hewing tightly to instructions can help us better understand others and their cuisines and cultures.

#content-type-service, #cooking-and-cookbooks, #new-year, #race-and-ethnicity, #recipes

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Recipes for Hot Cocktails

Festive and full of good cheer, these warm drinks will bring comfort to cold nights ahead.

#alcoholic-beverages, #cocktails-and-mixed-drinks, #content-type-service, #quarantine-life-and-culture, #recipes

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How to Make Hot Chocolate Bombs

You’ve seen them on TikTok, now you can create them at home.

#chocolate, #cocoa, #content-type-service, #quarantine-life-and-culture, #recipes

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19 Recipes Our Food Staff Cooked on Repeat in 2020

Spotify has its end-of-year lists, and NYT Cooking has one, too: Reporters and editors shared their go-to recipes.

#bread, #cooking-and-cookbooks, #eggs, #food, #pasta, #pizza, #quarantine-life-and-culture, #recipes, #rice, #salad-dressings

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