Rose Marcario was riding high at the outdoor apparel manufacturer. Her sudden departure was another abrupt turn for perhaps America’s most unconventional company.
Rivian, which has raised another $2.65 billion, plans to sell a pickup truck and S.U.V. it has worked on for more than a decade.
Traditional automakers have struggled to sell electric cars. That could change as Ford, Volkswagen and others introduce new models.
Investors are betting that small companies like Workhorse will help popularize electric commercial vehicles. And Tesla aims to extend its reach.
Most traditional carmakers are struggling to produce and market electric vehicles even as Tesla sells hundreds of thousands of its luxury models.
Electric Hummers and Cybertrucks, as well as the next generation of S.U.V.s, will signal the arrival of the E.V. era in America if they start to sell in big numbers.